Teacher of Teachers: Hiring and Management

Congratulations! You’re a Dance Studio Owner. That means you’ve stepped into a new role I like to call the “Teacher of Teachers.” Your number one responsibility is to inspire, motivate, and equip your staff with the resources they need to succeed.

As a recovering one-woman show, I’ve learned to set up the following foundational elements in my business to streamline hiring and management:

1. Systems

Having a reliable system is key to consistency and efficiency. I use Twinkle Star Dance, a video-based curriculum for my preschool and school-aged classes. It includes monthly themes, skill progressions, and engaging class combinations, making it easy for teachers to deliver high-quality instruction.

2. Annual Training

I host annual training sessions to keep my staff well-prepared and aligned:

• January: Focus on recital choreography.

• May: Prepare for summer camp and review the upcoming season’s curriculum.

• September: Update fall curriculum and rehearse holiday show choreography.

These sessions ensure my team is confident and ready for each phase of the year.

3. Weekly Meetings

Every Tuesday, I hold a standing staff meeting via Zoom. These meetings cover curriculum updates, studio reminders, upcoming events, and any questions or challenges that need addressing. Consistent communication is vital to keeping everyone on the same page.

4. Office Hours

I maintain designated office hours throughout the week for one-on-one meetings with staff. This time allows my team to bring up individual concerns, seek guidance, or collaborate on new ideas in a structured and supportive environment.

Join Me for More Insights

If you’re looking for additional strategies and time to recharge, join me at the Pinnacle Dance Conference and Retreat July 18-20, 2024, at the Omni Royal Orleans. This weekend getaway is designed to help studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips for Gaining a Competitive Edge in a Saturated Market.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

TACKLING Financial Instability

Welcome to mid-season in your dance studio—a time when you’re simultaneously creating for this season and planning for the next.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve learned that many of us share the same five major challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Last week, we explored strategies to improve Work/Life Balance. Today, let’s dive into Financial Instability, a challenge that often leaves us feeling like our business is running us instead of the other way around.

Whether your business isn’t yet profitable, you’re not categorizing revenue correctly, or you’re rebuilding after losing a performing company group or key teacher, it’s easy to feel overwhelmed. Trust me, I’ve been there.

In my early days as a studio owner, I expanded my one-room studio to a three-room location, taking on an additional lease with the plan to sublet my original space. How hard could it be? Then the real estate market crashed. For three years, I drove home every night after teaching, waving goodbye to my $3,000 monthly salary just to stay afloat.

It’s safe to say I’ve made my fair share of mistakes. However, those experiences have equipped me with the knowledge to offer practical solutions for tackling financial instability.

Financial Instability

It’s easy to get caught up in adding extra community events or outside performance opportunities to your calendar. This season, I challenge you to focus on maximizing your two primary revenue streams: Class Tuition Revenue and Recital Revenue. 

1. Class Tuition Revenue

Your dance classes are the foundation of your business. Focus on making them exceptional by creating or implementing a proven curriculum that balances structure and fun.

For example, the Twinkle Star Dance program introduces young dancers to ballet, tap, jazz, and creative movement. Students learn basic steps while developing their ability to follow directions and imitate movement in a positive environment. Engaging music and props like Twinkle bears help inspire creativity and imagination, ensuring young dancers have fun while learning.

2. Recital Revenue

I’m a strong advocate for hosting two recitals per year—one during the holiday season and another in the spring. Dancers pay a recital participation fee that includes the performance, costume, tights, action photos, wide-angle video, and a dancer ribbon or medal.

Notice I didn’t mention tickets. When it comes to recital tickets, implement tiered pricing and reserved seating, and avoid selling out by organizing smaller, shorter shows if necessary. Based on our data, we plan for every dancer to sell an average of five tickets. This strategy ensures your recitals are both profitable and enjoyable for your audience.

Join Me for More Insights

If you’re seeking actionable advice and time to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. Pinnacle is July 18-20, 2025 at the stunning Omni Royal Orleans, in the heart of the French Quarter. This weekend getaway is designed to help dance studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips and tricks for overcoming Hiring and Management challenges.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Building a Strong Dance Studio Team with Practical Wisdom

Practical wisdom, or phronesis as Aristotle described it, is the ability to make the right decisions in specific situations by balancing moral will and moral skill. It is essential for navigating complex, real-world scenarios where rigid rules and incentives often fall short. In dance studios, practical wisdom allows staff such as instructors and administrators to act virtuously, fostering environments where sound judgment, ethical considerations, and thoughtful actions thrive.

Characteristics of Practical Wisdom

Practical wisdom is a cornerstone of effective decision-making and human excellence. Its key characteristics include:

1. Context-Specific Deliberation and Action: Practical wisdom requires individuals to navigate complex, ever-changing situations. It emphasizes the importance of understanding context and making decisions tailored to the unique circumstances at hand.

2. Moral Dimension: Beyond problem-solving, practical wisdom incorporates a strong moral focus, emphasizing what is good and bad for humans. It guides individuals to act virtuously, contributing to the well-being of others.

3. A Master Virtue: Practical wisdom serves as a guiding principle that helps individuals moderate their strengths, form good habits, and build strong character over time.

4. Rational Judgment Over Procedures: Instead of relying on rigid, formal processes, practical wisdom involves making informed and rational decisions based on experience, reflection, and judgment.

Cultivating Practical Wisdom in your Dance Studio

The good news is practical wisdom is not innate; it is a skill that develops over time through deliberate effort and experience. Key strategies for cultivating practical wisdom in your dance studio include:

• Experience and Experimentation: Practical wisdom grows through exposure to real-world situations, including opportunities to improvise, take risks, and occasionally fail. These experiences teach individuals how to adapt and refine their judgment. For example, giving your administrator the opportunity to create a picture day schedule or recital show order for you to review and provide recommendations. 

• Mentorship: Learning from wise mentors is crucial. Experienced teachers and colleagues model practical wisdom, providing guidance and feedback to nurture its development. For example, allowing new instructors to train and shadow alongside more experienced teachers in dance classes. 

• Time and Practice: It takes years of consistent practice and reflection to develop true wisdom in a profession. For example, I always tell my teachers that as long as it takes you to become a great dancer, it will take equal time and dedication to become a great teacher. 

• Contextual Awareness: Since practical wisdom is highly dependent on context, individuals must learn to understand the nuances of each situation they encounter. For example, if you have a rule that a dancer cannot join class if they are late, but they are late because there was an unforeseen event such as a car accident, empower your administrator to allow them to join the class upon their arrival based on the unique circumstance. 

Building strong teams, particularly in dance studios, relies on fostering practical wisdom among staff and leadership. By providing mentorship, diverse experiences, and opportunities for reflection, studios can empower their instructors and administrators to make thoughtful, context-sensitive decisions. Practical wisdom creates an environment of trust, flexibility, and moral integrity where individuals can thrive both professionally and personally. In doing so, dance studios not only strengthen their teams but also enhance the experiences of students and families, building a more resilient and flourishing community.

The Power of Gratitude: Transforming Your Mindset and Well-Being

How you think about yourself, your world, and others is more important than the actual circumstances of your life. As John Milton famously wrote, “The mind is its own place, and in itself can make a Heaven of Hell, a Hell of Heaven.” This perspective reveals the transformative power of our mindset, and one of the most effective tools for cultivating a positive outlook is gratitude.

What is Gratitude?

Gratitude goes far beyond saying "thank you." It’s a felt sense of wonder, thankfulness, and appreciation for life. Gratitude is about recognizing and affirming the good in the world, as Bob Emmons of UC Davis describes: “Gratitude is an affirmation of the good and the recognition that the good resides outside the self.”

It can look like:

• Savoring small joys in daily life.

• Finding the silver lining in setbacks.

• Reflecting on abundance rather than scarcity.

• Expressing thanks to someone who has positively impacted you.

• Counting blessings and acknowledging life’s gifts.

Gratitude connects us to the present moment, strengthens our resilience, and promotes well-being.

8 Ways Gratitude Boosts Happiness

1. Promotes Savoring: Grateful thinking allows you to fully appreciate positive experiences.

2. Enhances Self-Worth: Expressing gratitude increases self-esteem and self-confidence.

3. Builds Coping Skills: Gratitude fosters resilience in the face of stress and trauma.

4. Encourages Moral Behavior: Gratitude inspires kindness and ethical actions.

5. Strengthens Social Bonds: It deepens existing relationships and opens doors to new ones.

6. Inhibits Comparisons: Gratitude diminishes envy and promotes contentment.

7. Diminishes Negative Emotions: Practicing gratitude counteracts anger, fear, and bitterness.

8. Counters Hedonic Adaptation: Gratitude prevents taking life’s blessings for granted.

Mental and Physical Health Benefits

Gratitude has profound effects on both mental and physical health:

• Improves Mood: Gratitude activates dopamine and serotonin, the brain’s “feel-good” chemicals.

• Reduces Anxiety and Depression: It shifts focus from negative thoughts to positive ones.

• Enhances Resilience: A grateful mindset helps people navigate challenges with strength.

• Better Sleep: Reflecting on gratitude before bed improves sleep quality and duration.

• Boosts Heart Health: Gratitude has been linked to lower blood pressure and better cardiovascular health.

• Strengthens Immunity: Emerging research suggests gratitude may support immune function.

• Promotes Longevity: Studies show gratitude can even lower mortality rates.

How to Practice Gratitude

Gratitude isn’t something that just happens—it’s a skill you can nurture. Here are a few ways to incorporate gratitude into your daily life:

• 3 Blessings: Write down three things you’re grateful for each day for two weeks.

• Gratitude Journal: Reflect deeply in paragraph form on what you appreciate.

• Gratitude Letters: Write to someone who has made a difference in your life.

• Gratitude Texts/Emails: Send short notes of thanks to people who have helped you.

Bringing Gratitude to the Dance Studio

Gratitude can create a vibrant and supportive environment in the studio. Here’s how:

• Gratitude Walls: Create a space for students and staff to share what they’re thankful for.

• Thank You Notes: Send personal notes or gifts to students, parents, or colleagues.

• Gratitude-Based Themes: Center class activities around appreciation and celebration.

• Surprise Acts of Kindness: Empower staff to perform small gestures to uplift others.

• Celebrate Achievements: Recognize milestones and accomplishments with gratitude.

When gratitude becomes part of the studio’s culture, it fosters connection, joy, and a shared sense of purpose.

Why Gratitude Matters

Gratitude isn’t just a feel-good practice; it’s a megastrategy for happiness and well-being. It shifts focus from what’s lacking to the abundance in our lives, cultivates resilience, and brings people together.

By embracing gratitude, you can transform your mindset—and your life. As you explore gratitude in your personal life and share it with your community, you’ll uncover its power to make even the most ordinary moments extraordinary.

So, what are you grateful for today?

Back to Basics: Making Money in Your Dance Studio

In a recent episode of the Dance Studio 411 podcast, Tiffany Henderson, owner of Tiffany's Dance Academy and creator of Twinkle Star Dance, dives deep into the core strategies that dance studio owners can use to boost their financial success. Running a dance studio is more than teaching choreography and running recitals—it’s about finding a balance between artistic passion and business acumen.

If you’re a studio owner, you’ve likely had moments where you wonder, “Am I doing this right?” Tiffany’s approach is refreshing: go back to the basics. Here are the key takeaways from the episode that will help you get your business on the right track.

1. Understanding Your Financials: Know Your Numbers

The foundation of running a successful studio starts with understanding your financials. Tiffany emphasizes that too many studio owners shy away from this aspect of their business. Knowing your numbers—your income, expenses, profit margins, and cash flow—empowers you to make informed decisions.

Action Step: Get comfortable with financial statements, or if needed, work with a bookkeeper who can help break down the numbers for you. Review these regularly to ensure your studio is financially healthy.

2. Pricing for Profit: The Key to Longevity

Many dance studio owners struggle with pricing, either because they fear scaring away potential clients or because they are unclear on the actual value they provide. Tiffany encourages studio owners to be bold and price their services in a way that ensures long-term sustainability.

“If you’re charging based on what you think your community can afford, instead of based on what your services are worth, you’re not valuing your work appropriately,” she says.

Action Step: Take a fresh look at your pricing structure. Consider the value you provide, your expenses, and the profit margin you need to not only survive but thrive.

3. Retention is Key: Keep Your Students Coming Back

Attracting new students is always exciting, but keeping them is even more important. Retention is often more cost-effective than recruiting new students. Tiffany notes that studio owners should focus on creating a positive experience for their students and parents to ensure they keep coming back year after year.

Action Step: Develop retention strategies, like offering early enrollment discounts, nurturing strong student-teacher relationships, and creating a sense of community in your studio.

4. Diversifying Your Revenue Streams

Relying solely on class tuition can limit your studio’s growth. Tiffany suggests diversifying your revenue streams. This can include offering dress code, workshops, and special events like dance camps or themed birthday parties. Monetize recitals through ticket sales, digital downloads, and sponsorships.

Action Step: Brainstorm ways to create additional revenue in your studio. What products or services would complement your current offerings? How can you leverage your existing resources to create more value for your customers?

5. Investing in Staff: Happy Teachers, Happy Business

Your teachers are a critical part of your business. Tiffany believes that investing in your staff—whether through professional development, competitive pay, or creating a positive work environment—is crucial to your studio’s long-term success.

Action Step: Schedule regular check-ins with your staff to ensure they feel supported. Offer opportunities for growth and education, which can help improve the quality of their teaching and their loyalty to your studio.

6. Marketing Consistently

Even the best dance studio can struggle without a solid marketing strategy. Tiffany highlights the importance of consistent marketing efforts, particularly digital marketing. Social media, email newsletters, and an updated website can help drive awareness and enrollments.

Action Step: Set up a marketing calendar to ensure you’re promoting your studio regularly. Highlight testimonials, upcoming classes, and the benefits of your programs to engage with potential students.

Going back to basics means understanding the financial health of your studio, pricing appropriately, focusing on retention, diversifying income streams, investing in your staff, and marketing effectively. By focusing on these essentials, studio owners can build a solid foundation for both creative and financial success.

Tiffany’s expertise, drawn from her years of experience running multiple studios, is a valuable resource for any studio owner looking to streamline their business. For more insights, listen to the full episode here.