Teacher of Teachers: Hiring and Management

Congratulations! You’re a Dance Studio Owner. That means you’ve stepped into a new role I like to call the “Teacher of Teachers.” Your number one responsibility is to inspire, motivate, and equip your staff with the resources they need to succeed.

As a recovering one-woman show, I’ve learned to set up the following foundational elements in my business to streamline hiring and management:

1. Systems

Having a reliable system is key to consistency and efficiency. I use Twinkle Star Dance, a video-based curriculum for my preschool and school-aged classes. It includes monthly themes, skill progressions, and engaging class combinations, making it easy for teachers to deliver high-quality instruction.

2. Annual Training

I host annual training sessions to keep my staff well-prepared and aligned:

• January: Focus on recital choreography.

• May: Prepare for summer camp and review the upcoming season’s curriculum.

• September: Update fall curriculum and rehearse holiday show choreography.

These sessions ensure my team is confident and ready for each phase of the year.

3. Weekly Meetings

Every Tuesday, I hold a standing staff meeting via Zoom. These meetings cover curriculum updates, studio reminders, upcoming events, and any questions or challenges that need addressing. Consistent communication is vital to keeping everyone on the same page.

4. Office Hours

I maintain designated office hours throughout the week for one-on-one meetings with staff. This time allows my team to bring up individual concerns, seek guidance, or collaborate on new ideas in a structured and supportive environment.

Join Me for More Insights

If you’re looking for additional strategies and time to recharge, join me at the Pinnacle Dance Conference and Retreat July 18-20, 2024, at the Omni Royal Orleans. This weekend getaway is designed to help studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips for Gaining a Competitive Edge in a Saturated Market.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

TACKLING Financial Instability

Welcome to mid-season in your dance studio—a time when you’re simultaneously creating for this season and planning for the next.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve learned that many of us share the same five major challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Last week, we explored strategies to improve Work/Life Balance. Today, let’s dive into Financial Instability, a challenge that often leaves us feeling like our business is running us instead of the other way around.

Whether your business isn’t yet profitable, you’re not categorizing revenue correctly, or you’re rebuilding after losing a performing company group or key teacher, it’s easy to feel overwhelmed. Trust me, I’ve been there.

In my early days as a studio owner, I expanded my one-room studio to a three-room location, taking on an additional lease with the plan to sublet my original space. How hard could it be? Then the real estate market crashed. For three years, I drove home every night after teaching, waving goodbye to my $3,000 monthly salary just to stay afloat.

It’s safe to say I’ve made my fair share of mistakes. However, those experiences have equipped me with the knowledge to offer practical solutions for tackling financial instability.

Financial Instability

It’s easy to get caught up in adding extra community events or outside performance opportunities to your calendar. This season, I challenge you to focus on maximizing your two primary revenue streams: Class Tuition Revenue and Recital Revenue. 

1. Class Tuition Revenue

Your dance classes are the foundation of your business. Focus on making them exceptional by creating or implementing a proven curriculum that balances structure and fun.

For example, the Twinkle Star Dance program introduces young dancers to ballet, tap, jazz, and creative movement. Students learn basic steps while developing their ability to follow directions and imitate movement in a positive environment. Engaging music and props like Twinkle bears help inspire creativity and imagination, ensuring young dancers have fun while learning.

2. Recital Revenue

I’m a strong advocate for hosting two recitals per year—one during the holiday season and another in the spring. Dancers pay a recital participation fee that includes the performance, costume, tights, action photos, wide-angle video, and a dancer ribbon or medal.

Notice I didn’t mention tickets. When it comes to recital tickets, implement tiered pricing and reserved seating, and avoid selling out by organizing smaller, shorter shows if necessary. Based on our data, we plan for every dancer to sell an average of five tickets. This strategy ensures your recitals are both profitable and enjoyable for your audience.

Join Me for More Insights

If you’re seeking actionable advice and time to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. Pinnacle is July 18-20, 2025 at the stunning Omni Royal Orleans, in the heart of the French Quarter. This weekend getaway is designed to help dance studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips and tricks for overcoming Hiring and Management challenges.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Top 5 Pain Points of Owning a Dance Studio: Work/Life Balance

It’s Tuesday and I’m deep in the whirlwind that is January at my dance studios. I’m creating and setting choreography for our spring recitals, running promotions for new students, taking inventory of classes, planning the schedule for the new season, and onboarding new teachers and staff. To keep myself motivated, I glance at my to-do list and add, “Book flights to Paris” for a well-deserved September getaway.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve found that many of us face the same five challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Having owned and operated multiple successful studio locations for decades, I’ve experienced my fair share of ups and downs. Here, I’ll focus on the first challenge: Work/Life Balance and offer some practical solutions.

Work/Life Balance

Ask yourself: Is your studio running you, or are you running your studio? If it feels like the studio is in charge, it’s time to make some changes. Here are my top strategies:

1. Set Boundaries

Make a list of your non-negotiables and stick to it. When my children were young, I committed to picking them up from school every day and reserved Thursday evenings for family dinners. These small but significant boundaries ensured I stayed present for my family while managing a thriving business.

2. Treat It Like a Full-Time Job

Hold regular office hours in a dedicated workspace. Identify your most productive times of day and prioritize the one critical task you need to accomplish daily. Consistency in this approach will help you feel more in control of your schedule.

3. Utilize Systems and Delegate

Today’s technology offers countless tools to streamline small business operations. Invest in platforms that simplify scheduling, payroll, and communication. Hire the right team, establish clear processes, and trust them to handle tasks you don’t need to manage personally.

4. Build a Supportive Community

Connect with like-minded studio owners at live events to share ideas and find encouragement. Having a network of peers who understand your challenges can make all the difference during the busiest seasons.

Join Me for More Insights

If you’re looking for actionable advice and a chance to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. It’s happening July 18-20, 2025, at the stunning Omni Royal Orleans in the heart of the French Quarter. This weekend getaway is designed for dance studio owners to reconnect, learn, and grow their businesses.

Check back next week when I’ll share my tips for tackling Financial Instability.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Building a Strong Dance Studio Team with Practical Wisdom

Practical wisdom, or phronesis as Aristotle described it, is the ability to make the right decisions in specific situations by balancing moral will and moral skill. It is essential for navigating complex, real-world scenarios where rigid rules and incentives often fall short. In dance studios, practical wisdom allows staff such as instructors and administrators to act virtuously, fostering environments where sound judgment, ethical considerations, and thoughtful actions thrive.

Characteristics of Practical Wisdom

Practical wisdom is a cornerstone of effective decision-making and human excellence. Its key characteristics include:

1. Context-Specific Deliberation and Action: Practical wisdom requires individuals to navigate complex, ever-changing situations. It emphasizes the importance of understanding context and making decisions tailored to the unique circumstances at hand.

2. Moral Dimension: Beyond problem-solving, practical wisdom incorporates a strong moral focus, emphasizing what is good and bad for humans. It guides individuals to act virtuously, contributing to the well-being of others.

3. A Master Virtue: Practical wisdom serves as a guiding principle that helps individuals moderate their strengths, form good habits, and build strong character over time.

4. Rational Judgment Over Procedures: Instead of relying on rigid, formal processes, practical wisdom involves making informed and rational decisions based on experience, reflection, and judgment.

Cultivating Practical Wisdom in your Dance Studio

The good news is practical wisdom is not innate; it is a skill that develops over time through deliberate effort and experience. Key strategies for cultivating practical wisdom in your dance studio include:

• Experience and Experimentation: Practical wisdom grows through exposure to real-world situations, including opportunities to improvise, take risks, and occasionally fail. These experiences teach individuals how to adapt and refine their judgment. For example, giving your administrator the opportunity to create a picture day schedule or recital show order for you to review and provide recommendations. 

• Mentorship: Learning from wise mentors is crucial. Experienced teachers and colleagues model practical wisdom, providing guidance and feedback to nurture its development. For example, allowing new instructors to train and shadow alongside more experienced teachers in dance classes. 

• Time and Practice: It takes years of consistent practice and reflection to develop true wisdom in a profession. For example, I always tell my teachers that as long as it takes you to become a great dancer, it will take equal time and dedication to become a great teacher. 

• Contextual Awareness: Since practical wisdom is highly dependent on context, individuals must learn to understand the nuances of each situation they encounter. For example, if you have a rule that a dancer cannot join class if they are late, but they are late because there was an unforeseen event such as a car accident, empower your administrator to allow them to join the class upon their arrival based on the unique circumstance. 

Building strong teams, particularly in dance studios, relies on fostering practical wisdom among staff and leadership. By providing mentorship, diverse experiences, and opportunities for reflection, studios can empower their instructors and administrators to make thoughtful, context-sensitive decisions. Practical wisdom creates an environment of trust, flexibility, and moral integrity where individuals can thrive both professionally and personally. In doing so, dance studios not only strengthen their teams but also enhance the experiences of students and families, building a more resilient and flourishing community.

The Joy of Dance Without the Pressure: Exploring Non-Competitive Performance Opportunities with Dance the Dream

For dance and cheer teams, performing in front of an audience is one of the most rewarding aspects of their craft. While competitions are often a popular route for showcasing talent, non-competitive performance opportunities provide an equally, if not more, fulfilling experience for dancers and cheerleaders of all ages and skill levels. These performances emphasize personal growth, teamwork, and the sheer joy of sharing your passion for dance or cheer with the world.

One such exceptional opportunity is Dance the Dream, a magical series of performance events held at Disneyland Park and Walt Disney World Resort. These events are designed to offer performers a chance to shine on world-class stages in a supportive and inclusive environment. Let’s explore the many benefits of participating in non-competitive performance experiences like Dance the Dream and why they’re a must for any dance or cheer group.

1. Focus on Joy and Creativity

Non-competitive performances allow dancers and cheerleaders to focus on the artistry of their routines without the stress of being judged or ranked. At Dance the Dream events, participants have the chance to perform in enchanting settings, such as Disneyland Park's Main Street USA or Walt Disney World Resort’s Magic Kingdom. These iconic backdrops create a once-in-a-lifetime opportunity to share their passion for dance in a way that emphasizes joy, creativity, and the love of performing.

2. Building Confidence

For many young performers, taking the stage in front of a live audience can be a daunting experience. Non-competitive settings provide a safe and encouraging environment for dancers to overcome stage fright and develop their confidence. Dance the Dream events foster a spirit of celebration, where every performer is cheered on and appreciated for their unique contributions.

3. Team Bonding

Preparing for a non-competitive performance is a collaborative experience that strengthens the bonds within a team. From rehearsing routines to traveling to the event, the shared journey brings dancers and their families closer together. The excitement of performing at a world-renowned venue like Disneyland or Walt Disney World creates lasting memories that unite teams and build camaraderie.

4. Inspiring New Goals

Non-competitive performances often reignite a performer’s passion for dance or cheer. Without the pressure of scoring or rankings, participants can focus on their personal and artistic growth. Dance the Dream events leave performers inspired to set new goals, whether it’s mastering a challenging technique or pursuing leadership opportunities within their studio or team.

5. Creating Magical Memories

Few experiences are as memorable as performing at the “Happiest Place on Earth.” Dance the Dream events go beyond the stage, offering participants and their families the chance to enjoy the magic of Disney parks. The combination of performing and exploring the parks makes these events truly unforgettable.

Dance the Dream: A Unique Opportunity

Dance the Dream events are carefully crafted to celebrate the joy of performance. Beyond their time in the spotlight, participants can take part in activities like exclusive workshops led by Disney professionals, stage shows, and character meet-and-greets. These events welcome teams of all ages and abilities, making them a perfect fit for studios looking to provide their students with a magical and meaningful experience.

To learn more about Dance the Dream opportunities and how your team can join the magic, visit Dance the Dream.

Whether you’re a seasoned studio owner or just beginning your dance journey, non-competitive performance opportunities like Dance the Dream offer a chance to celebrate what matters most: the love of dance, the bonds of teamwork, and the memories that last a lifetime.