Hello, Holiday Season!

As we enter the busy holiday season, it's natural for new student enrollments to slow down this time of year. But don’t worry—January is just around the corner, and we have exciting promotions planned to welcome new friends into our Twinkle Babies and Twinkle Stars classes at the start of the new year.

For now, November and December offer the perfect opportunity to shift our focus inward, nurturing our current studio community and engaging with the dancers and families already enrolled.

Over the next few weeks, I’ll be sharing fun programming ideas to keep your dancers excited and your studio thriving through the holidays.

One simple yet effective idea is to incorporate themed props into your classes!

For example, our Twinkle Star Dance classes love using autumn-colored scarves for a choreographed ballet center stretch to “Colors of the Wind.” It’s a beautiful way to celebrate the season.

This November, we’ve added a dance to “Country Freeze Dance” in all our classes, building up to a special Family Hoedown during Parent Observation Week. Parents will be invited to join the fun and create lasting memories with their dancers.

In December, jingle bells take center stage! Our Twinkle Babies adore dancing to “Jingle Bells Opposites,” and they love the sound of the jingling bells as they move. Another favorite prop is the star wand—our Twinkle Stars use them to dance to “Twinkle, Twinkle Christmas Star,” adding extra magic to their holiday-themed classes.

Looking for more inspiration? Learn more about Twinkle Star Dance and our teacher certifications here: Twinkle Star Dance.

Meet Tiffany Henderson

Tiffany Henderson is a respected dance industry leader and business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her innovative video-based teacher training system and curriculum, Twinkle Star Dance, is used by over 300 dance studios worldwide to inspire young dancers and grow thriving studio communities.

‘Tis the Season for Extra Holiday Events at Your Dance Studio!

The holiday season is a magical time filled with warmth, joy, and festive celebrations, making it the perfect backdrop for dance studios to host special events. Whether it’s a Kindness Month initiative, a Nutcracker Tea Party or a Holiday Mini Camp, these events help bring the spirit of the season to your studio while boosting your business. Adding holiday-themed events can introduce new dancers to your classes, foster community, and provide an extra revenue stream during typically slower months.

Here’s a guide on how to make the most out of the holiday season by hosting events that bring holiday cheer—and so much more—to your studio.

Why Host Holiday Events?

1. Increase Revenue in Slow Months
   The holiday months can be challenging financially for some studios. Holiday events provide an extra opportunity for income, even as students are busy with other seasonal activities.

2. Market Your Dance Classes
   Holiday events give new families a low-pressure way to experience your studio firsthand. These events can be fun introductions for prospective students, allowing parents and dancers to get a taste of what your classes offer.

3. Foster Community and Customer Loyalty
   There’s something special about a community gathering to celebrate the season. Hosting these events allows your students and their families to connect with one another, building a loyal and engaged community around your studio.

4. Share the Magic of the Season
   Holidays are magical, especially for young dancers. By bringing that magic into your studio, you create memories and experiences that will stay with your students and families long after the season ends.

Seasonal Event Ideas to Consider

• Kindness Month in November
  November is Kindness Month at Tiffany’s Dance Academy (TDA), and we’re celebrating it with a series of meaningful activities to encourage acts of kindness and gratitude. In the lobby, we’re introducing a "Kindness Matters" banner where students can contribute by taking a kindness card, performing a good deed, and writing it on a colorful index card to display on the banner. For our holiday potluck party, we’re setting up a "Thankful Tree" with paper leaves, where kids can write what they're grateful for and attach it to the tree. We’ll also have “Find Someone Who” Bingo cards for parents and Color Kindness Cards for kids to foster positive connections in our dance community.

• Nutcracker Tea Party in November and December
  November and December are perfect for a Nutcracker Tea Party, where young dancers can dress up, enjoy a magical “tea” experience, and dance to the music of the Nutcracker. This type of event is ideal for children of all ages and can be a wonderful introduction to ballet for new students.

• Holiday Mini Camps in December and January
  Mini camps during school breaks in December and January provide a fun activity when students have extra time. These camps can include festive crafts, holiday-themed dance routines, and even a small performance at the end to showcase what the dancers learned.

Make It Easy to Participate

Keep the holiday spirit alive by making it easy for everyone to join the festivities. Open your events to current, past, and prospective students, encouraging families to bring friends as a way to share the holiday fun. Consider offering the event for free if a dancer brings a friend who isn’t currently enrolled at the studio—this is a great way to introduce new families to your community!

Marketing Tips for Holiday Events

To make sure your events are well-attended, start your marketing efforts 2-3 weeks ahead of time. Here are some tips:

• Email and Text Blasts
  Reach out to your mailing list, including current students, alumni, and those who have expressed interest in your classes. Email and text messages are effective ways to ensure everyone knows about your event and any special promotions you’re offering.

• Social Media Boosting
  Create a Facebook event for your holiday event and consider boosting it to increase visibility. Encourage parents to RSVP and share the event with friends. Use festive graphics and videos to get people excited!

• Studio Announcements and Newsletters
  Spread the word about your events during regular classes by handing out flyers and including the information in your monthly studio newsletters. Teachers and staff can also mention the events to parents during pick-up and drop-off times.

Creating a Magical Day-of Event Experience

On the day of the event, set the tone by decorating the studio according to the holiday theme. For example:

• Festive Decorations
  Use themed decorations like holiday lights, seasonal flowers, and fun decor pieces that make the studio feel magical and inviting.

• Music
  Play holiday-themed music to add to the festive atmosphere.

• Goody Bags
  Give out small goody bags with treats, stickers, or other small items as a thank-you for attending. This can leave a lasting impression and build goodwill among students and their families.

Don’t Forget to Offer a Promotion

Before the event wraps up, provide a special promotion for new students who want to register for classes. This could be a discounted rate for their first month or a free trial class. Use the event as an opportunity to share how your studio can continue bringing joy and growth to their child’s life beyond the holiday season.

Spread the Holiday Cheer!

The holiday season is the perfect opportunity to bring extra joy to your studio and strengthen your community of dancers and families. By planning holiday-themed events that are easy and fun for everyone to attend, you’ll build a positive reputation in the community, encourage new enrollments, and bring the magic of the season to life for your students.

Happy holidays, and may your studio be filled with the joy and warmth of the season!

Benefits of Dress Code for Dancers Ages 2-12

In the world of dance education, a uniform does more than just unify the look of young dancers; it serves as a powerful tool for enhancing both their experience and the professional atmosphere of the studio. For dancers ages 2 to 12, having a consistent dress code can promote essential values and skills. Below are some benefits for dancers and studio owners alike when a dress code is implemented:

Benefits For Dancers

1. Professionalism
A dress code instills a sense of discipline and professionalism from an early age. When young dancers arrive in appropriate attire, they learn that dance class is a time for focus and commitment. This understanding not only improves behavior in class but also builds a foundation for taking dance—and other activities—seriously.

2. Confidence
Uniforms can significantly boost a child's confidence. When all dancers are dressed similarly, it minimizes self-consciousness and helps each dancer feel like an important part of the group. This shared appearance helps dancers focus on learning and expressing themselves, free from concerns about how they look compared to others.

3. Inclusivity
A standard dress code creates a level playing field, helping to eliminate the distractions that can arise from varied clothing choices. When everyone adheres to a dress code, dancers feel more unified, reducing social pressures and allowing young dancers to connect as a team, fostering an environment where everyone feels equal and included.

4. Comfort and Functionality
A uniform ensures that dancers wear attire suited for movement and safety. Dancewear is specifically designed to allow freedom of movement while supporting the body in various positions. With clothing that supports ease of movement, dancers are less likely to face wardrobe-related distractions or injuries.

5. Skill Development
Consistent attire helps young dancers concentrate on their technique and performance. Without flashy or trendy clothing that might shift focus, dancers can better zero in on the skills they are developing. This also enables instructors to see dancers’ posture and alignment clearly, offering them better feedback for growth.

Implementing a dress code for young dancers provides numerous benefits, from enhancing focus and inclusivity among students to establishing a professional image for the studio. By promoting discipline, comfort, and a sense of belonging, both dancers and studio owners can thrive in a supportive, enriching environment.

For studios interested in establishing a dress code, check out some of Twinkle Star Dance’s recommended pairings, which are availablehere. A thoughtful dress code policy can help create the ideal learning atmosphere, benefiting everyone involved in the journey of dance.

Back to Basics: Making Money in Your Dance Studio

In a recent episode of the Dance Studio 411 podcast, Tiffany Henderson, owner of Tiffany's Dance Academy and creator of Twinkle Star Dance, dives deep into the core strategies that dance studio owners can use to boost their financial success. Running a dance studio is more than teaching choreography and running recitals—it’s about finding a balance between artistic passion and business acumen.

If you’re a studio owner, you’ve likely had moments where you wonder, “Am I doing this right?” Tiffany’s approach is refreshing: go back to the basics. Here are the key takeaways from the episode that will help you get your business on the right track.

1. Understanding Your Financials: Know Your Numbers

The foundation of running a successful studio starts with understanding your financials. Tiffany emphasizes that too many studio owners shy away from this aspect of their business. Knowing your numbers—your income, expenses, profit margins, and cash flow—empowers you to make informed decisions.

Action Step: Get comfortable with financial statements, or if needed, work with a bookkeeper who can help break down the numbers for you. Review these regularly to ensure your studio is financially healthy.

2. Pricing for Profit: The Key to Longevity

Many dance studio owners struggle with pricing, either because they fear scaring away potential clients or because they are unclear on the actual value they provide. Tiffany encourages studio owners to be bold and price their services in a way that ensures long-term sustainability.

“If you’re charging based on what you think your community can afford, instead of based on what your services are worth, you’re not valuing your work appropriately,” she says.

Action Step: Take a fresh look at your pricing structure. Consider the value you provide, your expenses, and the profit margin you need to not only survive but thrive.

3. Retention is Key: Keep Your Students Coming Back

Attracting new students is always exciting, but keeping them is even more important. Retention is often more cost-effective than recruiting new students. Tiffany notes that studio owners should focus on creating a positive experience for their students and parents to ensure they keep coming back year after year.

Action Step: Develop retention strategies, like offering early enrollment discounts, nurturing strong student-teacher relationships, and creating a sense of community in your studio.

4. Diversifying Your Revenue Streams

Relying solely on class tuition can limit your studio’s growth. Tiffany suggests diversifying your revenue streams. This can include offering dress code, workshops, and special events like dance camps or themed birthday parties. Monetize recitals through ticket sales, digital downloads, and sponsorships.

Action Step: Brainstorm ways to create additional revenue in your studio. What products or services would complement your current offerings? How can you leverage your existing resources to create more value for your customers?

5. Investing in Staff: Happy Teachers, Happy Business

Your teachers are a critical part of your business. Tiffany believes that investing in your staff—whether through professional development, competitive pay, or creating a positive work environment—is crucial to your studio’s long-term success.

Action Step: Schedule regular check-ins with your staff to ensure they feel supported. Offer opportunities for growth and education, which can help improve the quality of their teaching and their loyalty to your studio.

6. Marketing Consistently

Even the best dance studio can struggle without a solid marketing strategy. Tiffany highlights the importance of consistent marketing efforts, particularly digital marketing. Social media, email newsletters, and an updated website can help drive awareness and enrollments.

Action Step: Set up a marketing calendar to ensure you’re promoting your studio regularly. Highlight testimonials, upcoming classes, and the benefits of your programs to engage with potential students.

Going back to basics means understanding the financial health of your studio, pricing appropriately, focusing on retention, diversifying income streams, investing in your staff, and marketing effectively. By focusing on these essentials, studio owners can build a solid foundation for both creative and financial success.

Tiffany’s expertise, drawn from her years of experience running multiple studios, is a valuable resource for any studio owner looking to streamline their business. For more insights, listen to the full episode here.

Progressing the Preschool Dancer: Key Elements for Success

Preschool dance classes are much more than an introduction to dance; they lay the foundation for developing essential motor skills, body awareness, and a lifelong passion for movement. To create a successful learning environment for young dancers, it’s important to focus on a few core areas: skill development, engagement, repetition, and structure. Let’s take a closer look at how these elements help guide preschoolers on their dance journey.

1. Skill Development: A Balanced Approach

Building dance skills in preschoolers requires a balance of structured learning and creative exploration. Instructors should introduce basic dance techniques, like pliés or jetés, while ensuring the movements align with the children's developmental stage. A combination of “follow me” exercises, where students mirror the teacher, and opportunities for independent practice fosters both imitation and self-discovery.

Using imaginative themes makes skill-building fun and engaging. For example, comparing a plié to "putting toast in the toaster" or jeté to jumping "over a puddle" turns abstract movements into something relatable for young dancers, helping them grasp the concept.

2. Engagement: Keeping Learning Fun

Keeping preschoolers engaged is key to maintaining their interest and enthusiasm. Incorporating playful themes and stories, such as a “Boo Bash” adventure where children make faces like jack o'lanterns, brings the lesson to life. These creative contexts make the dance moves meaningful, allowing children to connect emotionally and mentally with what they’re learning.

By weaving stories into the session, you’re not only making the class enjoyable but also helping young dancers remember movements by associating them with fun imagery.

3. Repetition: The Power of Practice

Repetition is a critical component of preschool dance. Children need to practice movements multiple times to fully internalize them. Rather than simply repeating the same steps, vary the approach—teach a shuffle step through demonstration, practice it during skill building at the ballet barre, and then incorporate it into a short dance combination.

This variation keeps the repetition exciting while ensuring that young dancers have ample opportunities to refine their skills and build confidence.

4. Structure: Creating a Consistent Framework

Preschoolers thrive on routine and structure. A well-organized class helps them understand what to expect and feel comfortable participating. Each class should follow a clear sequence, including choreographed warm-up, skill-building activities, center movement, and class combinations.

A consistent structure creates a secure environment for learning, while providing flexibility for both individual and group activities. This balanced approach encourages independence while also fostering teamwork and social interaction.

5. Connecting Body and Mind: Speaking and Doing

Young children often learn best when they can verbalize their actions. Encourage preschoolers to talk about the movements they’re doing or how it makes them feel. This "brain-body" connection enhances understanding and helps them internalize the skills.

For example, asking children to say their skills while doing them or express how they feel when dancing helps them process the movement, making it easier to retain.

6. Tailoring Instruction: The Zone of Proximal Development

Every child progresses at their own pace, and understanding each dancer’s individual needs is crucial. The Zone of Proximal Development (ZPD) refers to the gap between what a child can do independently and what they can achieve with some guidance. By offering personalized support within each child’s ZPD, instructors can gently push them to grow, encouraging independence when ready.

7. Tracking Progress: Skill Books and Passports

Tracking a preschool dancer's progress can be a motivating tool for both the child and their parents. Using passports or skill books with stamps or stickers to mark achievements helps visualize growth. It serves as a positive reinforcement, celebrating milestones along the way and keeping students engaged in their development.

The Four Pillars of Preschool Dance

To ensure preschool dancers are receiving a well-rounded experience, classes should revolve around these four essential pillars:

• Center Movement: Focusing on core, foundational movements that serve as the building blocks for more complex skills later on.

• Skill Building: Developing key dance techniques through both structured learning and creative play.

• Just for Fun: Infusing joy and playfulness into every class to foster a genuine love for dance.

• Showtime: Offering performance opportunities to build confidence and celebrate each dancer’s progress.

By focusing on these elements, preschool dance classes not only introduce children to the world of movement but also help them build confidence, coordination, and creativity, all while nurturing a deep love for dance.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.