‘Tis the Season for Extra Holiday Events at Your Dance Studio!

The holiday season is a magical time filled with warmth, joy, and festive celebrations, making it the perfect backdrop for dance studios to host special events. Whether it’s a Kindness Month initiative, a Nutcracker Tea Party or a Holiday Mini Camp, these events help bring the spirit of the season to your studio while boosting your business. Adding holiday-themed events can introduce new dancers to your classes, foster community, and provide an extra revenue stream during typically slower months.

Here’s a guide on how to make the most out of the holiday season by hosting events that bring holiday cheer—and so much more—to your studio.

Why Host Holiday Events?

1. Increase Revenue in Slow Months
   The holiday months can be challenging financially for some studios. Holiday events provide an extra opportunity for income, even as students are busy with other seasonal activities.

2. Market Your Dance Classes
   Holiday events give new families a low-pressure way to experience your studio firsthand. These events can be fun introductions for prospective students, allowing parents and dancers to get a taste of what your classes offer.

3. Foster Community and Customer Loyalty
   There’s something special about a community gathering to celebrate the season. Hosting these events allows your students and their families to connect with one another, building a loyal and engaged community around your studio.

4. Share the Magic of the Season
   Holidays are magical, especially for young dancers. By bringing that magic into your studio, you create memories and experiences that will stay with your students and families long after the season ends.

Seasonal Event Ideas to Consider

• Kindness Month in November
  November is Kindness Month at Tiffany’s Dance Academy (TDA), and we’re celebrating it with a series of meaningful activities to encourage acts of kindness and gratitude. In the lobby, we’re introducing a "Kindness Matters" banner where students can contribute by taking a kindness card, performing a good deed, and writing it on a colorful index card to display on the banner. For our holiday potluck party, we’re setting up a "Thankful Tree" with paper leaves, where kids can write what they're grateful for and attach it to the tree. We’ll also have “Find Someone Who” Bingo cards for parents and Color Kindness Cards for kids to foster positive connections in our dance community.

• Nutcracker Tea Party in November and December
  November and December are perfect for a Nutcracker Tea Party, where young dancers can dress up, enjoy a magical “tea” experience, and dance to the music of the Nutcracker. This type of event is ideal for children of all ages and can be a wonderful introduction to ballet for new students.

• Holiday Mini Camps in December and January
  Mini camps during school breaks in December and January provide a fun activity when students have extra time. These camps can include festive crafts, holiday-themed dance routines, and even a small performance at the end to showcase what the dancers learned.

Make It Easy to Participate

Keep the holiday spirit alive by making it easy for everyone to join the festivities. Open your events to current, past, and prospective students, encouraging families to bring friends as a way to share the holiday fun. Consider offering the event for free if a dancer brings a friend who isn’t currently enrolled at the studio—this is a great way to introduce new families to your community!

Marketing Tips for Holiday Events

To make sure your events are well-attended, start your marketing efforts 2-3 weeks ahead of time. Here are some tips:

• Email and Text Blasts
  Reach out to your mailing list, including current students, alumni, and those who have expressed interest in your classes. Email and text messages are effective ways to ensure everyone knows about your event and any special promotions you’re offering.

• Social Media Boosting
  Create a Facebook event for your holiday event and consider boosting it to increase visibility. Encourage parents to RSVP and share the event with friends. Use festive graphics and videos to get people excited!

• Studio Announcements and Newsletters
  Spread the word about your events during regular classes by handing out flyers and including the information in your monthly studio newsletters. Teachers and staff can also mention the events to parents during pick-up and drop-off times.

Creating a Magical Day-of Event Experience

On the day of the event, set the tone by decorating the studio according to the holiday theme. For example:

• Festive Decorations
  Use themed decorations like holiday lights, seasonal flowers, and fun decor pieces that make the studio feel magical and inviting.

• Music
  Play holiday-themed music to add to the festive atmosphere.

• Goody Bags
  Give out small goody bags with treats, stickers, or other small items as a thank-you for attending. This can leave a lasting impression and build goodwill among students and their families.

Don’t Forget to Offer a Promotion

Before the event wraps up, provide a special promotion for new students who want to register for classes. This could be a discounted rate for their first month or a free trial class. Use the event as an opportunity to share how your studio can continue bringing joy and growth to their child’s life beyond the holiday season.

Spread the Holiday Cheer!

The holiday season is the perfect opportunity to bring extra joy to your studio and strengthen your community of dancers and families. By planning holiday-themed events that are easy and fun for everyone to attend, you’ll build a positive reputation in the community, encourage new enrollments, and bring the magic of the season to life for your students.

Happy holidays, and may your studio be filled with the joy and warmth of the season!

Benefits of Dress Code for Dancers Ages 2-12

In the world of dance education, a uniform does more than just unify the look of young dancers; it serves as a powerful tool for enhancing both their experience and the professional atmosphere of the studio. For dancers ages 2 to 12, having a consistent dress code can promote essential values and skills. Below are some benefits for dancers and studio owners alike when a dress code is implemented:

Benefits For Dancers

1. Professionalism
A dress code instills a sense of discipline and professionalism from an early age. When young dancers arrive in appropriate attire, they learn that dance class is a time for focus and commitment. This understanding not only improves behavior in class but also builds a foundation for taking dance—and other activities—seriously.

2. Confidence
Uniforms can significantly boost a child's confidence. When all dancers are dressed similarly, it minimizes self-consciousness and helps each dancer feel like an important part of the group. This shared appearance helps dancers focus on learning and expressing themselves, free from concerns about how they look compared to others.

3. Inclusivity
A standard dress code creates a level playing field, helping to eliminate the distractions that can arise from varied clothing choices. When everyone adheres to a dress code, dancers feel more unified, reducing social pressures and allowing young dancers to connect as a team, fostering an environment where everyone feels equal and included.

4. Comfort and Functionality
A uniform ensures that dancers wear attire suited for movement and safety. Dancewear is specifically designed to allow freedom of movement while supporting the body in various positions. With clothing that supports ease of movement, dancers are less likely to face wardrobe-related distractions or injuries.

5. Skill Development
Consistent attire helps young dancers concentrate on their technique and performance. Without flashy or trendy clothing that might shift focus, dancers can better zero in on the skills they are developing. This also enables instructors to see dancers’ posture and alignment clearly, offering them better feedback for growth.

Implementing a dress code for young dancers provides numerous benefits, from enhancing focus and inclusivity among students to establishing a professional image for the studio. By promoting discipline, comfort, and a sense of belonging, both dancers and studio owners can thrive in a supportive, enriching environment.

For studios interested in establishing a dress code, check out some of Twinkle Star Dance’s recommended pairings, which are availablehere. A thoughtful dress code policy can help create the ideal learning atmosphere, benefiting everyone involved in the journey of dance.

Dance Classes for Parents: A Stress-Reducing Retreat

In today’s fast-paced world, parents often find themselves overwhelmed with stress. The demands of parenting, combined with societal pressures and financial concerns, can take a toll on mental health. Dance classes designed specifically for parents offer a much-needed escape and a path to wellness.

The Stress Epidemic Among Parents

Recent surveys indicate that parents experience significantly higher stress levels compared to non-parents. Factors such as a lack of social support, financial burdens, and negative online influences contribute to this stress. In this challenging landscape, dance classes provide an outlet that encourages physical movement and emotional release.

The Healing Power of Dance

Engaging in dance for just 30 minutes a day can drastically improve mood and overall well-being. The release of endorphins during dance reduces feelings of anxiety and elevates happiness. Furthermore, the communal aspect of dancing fosters a sense of connection among participants, making it an ideal environment for parents seeking support and camaraderie.

Tailored Dance Programs for Parents

To maximize the benefits, dance classes for parents should be designed with their unique needs in mind. Implementing a “Follow Me” teaching style minimizes verbal instruction, allowing participants to focus on the emotional experience of dancing rather than worrying about technique. Incorporating repetition in routines helps build familiarity, easing anxiety and enhancing enjoyment.

Creating a Supportive Community

Dance classes for parents can serve as a social outlet, providing a platform for shared experiences and communication. This non-judgmental space encourages parents to express themselves, reducing feelings of isolation. Additionally, the collective journey of overcoming dance challenges fosters deeper bonds and builds a supportive network among participants.

Dance classes offer parents an effective and enjoyable way to manage stress and improve their mental health. By promoting physical activity, social interaction, and emotional well-being, these classes create a positive environment that benefits both parents and their families. Encouraging parents to engage in dance not only enriches their lives but also contributes to a healthier, more supportive community for children and caregivers alike.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

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Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

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Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

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realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress

Engaging Dance Parents: Building a Vibrant Community at Your Dance Studio

Creating a thriving dance studio environment isn’t just about perfecting pirouettes; it’s also about fostering a strong, supportive community of dance parents. Engaging dance parents not only enhances their connection to the studio, but also enriches the overall experience for students. Here’s how to involve dance parents in a meaningful way, with practical strategies, and creative ideas that can transform your studio into a bustling hub of energy and enthusiasm:

1. Improving Parent Communication Through Passport Books

Effective communication is the cornerstone of any successful dance studio. One innovative way to keep parents informed and engaged is through the use of Passport Books. Inspired by Twinkle Star Dance's approach, these books serve as a comprehensive guide for parents, offering a snapshot of “just for fun” class themes, skill building exercises, and space for tracking student progress and milestones.

Passport Books provide a tangible connection between parents and the studio, making it easier for them to stay involved and informed. They help parents feel more invested in their child’s dance journey by clearly outlining expectations. By distributing these books at the start of each season, you ensure that parents are well-prepared and enthusiastic about their child’s dance education.

2. Encouraging Parent Observation

Parent observation days can be a powerful tool for building a closer relationship between the studio and dance families. Designate specific weeks each month where parents are invited to watch their child's class. This transparency not only builds trust but also allows parents to witness firsthand the progress their child is making.

To make these observation days special, consider incorporating a brief Passport presentation section with instructors to highlight new skills and center movements.

3. Creating Special Events: Daddy-Daughter Dances

Engaging father figures in their children’s dance experiences can be both fun and memorable. Establish a monthly Daddy-Daughter Dance rehearsal, culminating in a special feature performance in your holiday show and recital. These events provide a unique bonding experience and create lasting memories for both the daughters and their fathers.

Such events are also a great way to showcase the importance of family involvement and can be used to promote a positive, inclusive atmosphere within your studio. 

4. Introducing Fire It Up Dance Classes for Moms and Caregivers

Expand your community engagement by offering weekly “Fire It Up” dance classes specifically designed for moms and caregivers. These classes not only give parents a chance to experience dance from the student’s perspective but also create a fun, energetic environment that strengthens their connection to the studio.

Cap off the session with a performance in the recital featuring one of the routines practiced in these classes. This not only boosts the confidence of participating parents but also creates a sense of camaraderie and achievement. It’s a fantastic way to show appreciation for the parents’ support and to celebrate their role in the dance community.

5. Hosting Customer Appreciation Events

Regular customer appreciation events are essential for maintaining a strong connection with dance families. Organize these events once a semester, ideally in October and February, to show your gratitude for their continued support.

These events could include fun activities such as dance parties, costume swaps, or themed get-togethers. They provide an opportunity for parents to mingle, share their experiences, and feel valued as part of the studio’s extended family. Additionally, these gatherings can serve as a platform to discuss upcoming events, showcase student achievements, and foster a sense of belonging.

Engaging dance parents is not only about enhancing their experience but also about building a supportive and vibrant studio community. By implementing strategies such as Passport Books, parent observation days, Daddy-Daughter Dances, Fire It Up classes, and customer appreciation events, you create a welcoming environment that values and involves every member of the dance family. These efforts will help to cultivate a stronger connection between the studio and its families, ultimately contributing to a more successful and enjoyable dance experience for everyone involved.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Teaching Holiday Recital Dances

Recitals are an important tangible goal for our dancers. They are also crucial to our business success. 

This week, we are busy preparing for our upcoming Dancin’ Holiday Magic and Nutcracker shows. I make it my goal to get as many of my dancers to participate in two shows per season - holiday show and spring recital. 

Here are some teaching tips to prepare your preschool and school-aged dancers for the stage: 

Spatial awareness is as important as teaching the steps in the recital dance and will continue to be crucial in their dance training as they grow up. I recommend using the following:

• Single line marley tape in the studio

• Glow tape line onstage

• Have dancers hold hands and pull apart until their arms are extended

• Imagine a “Pretend dancer” in between each “real dancer”

• Dancers practice in the same space each week in class

• Practice entering and exiting stage in class

Sing the song with them with arms while seated before you stand up to teach the dance. Sometimes when they are standing and facing the mirror they become distracted and miss the choreography. They can only learn if they are focused. When standing they are also thinking about what their feet are doing. Learning the words with arms first is best.

When teaching them, talk through the dance until you see their attention start to fade. At that point do the dance with the music and continue past the section that you taught them. They should be able to follow along with you and do that dance. 

They will give half of what you give them. When you teach babies you have to give 200% energy and enthusiasm for the movement as well as exaggerate your arms and steps.

Only work on the recital dance for 10 minutes max in each class. This should be a part of what they are learning and running the dance 2-3 times in each class will keep them excited and eager to come back to class the next week. 

Free Webinar

On top of offering the Twinkle Stars and Showstars Curriculum and Choreography subscriptions, Tiffany strives to provide real-time business insights from her experience of owning and managing multiple dance studio locations. Each month she holds free webinars. Learn more: https://www.twinklestardance.com/webinars

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.