Join Us to Promote Dancer Well-Being

We are thrilled to share an exciting new research initiative from the University of Pennsylvania, in collaboration with Raising the Barre and Tiffany’s Dance Academy. Our pioneering study, "Mood Changes in Dance Classes for Children and Adolescents," aims to quantify the emotional benefits of regular dance practice in alleviating anxiety and depression among adolescent females.

Why This Matters:
Led by Tiffany Henderson, owner of Tiffany’s Dance Academy and lead investigator at UPenn, this longitudinal study will track dancers' mood states over several years using the PANAS-C (Positive and Negative Affect Schedule - Child Form) and a custom-designed mood-tracking app. Inspired by the research of psychologist Jonathan Haidt, the study seeks to explore how dance can serve as a powerful intervention in an era where adolescent mental health is at risk.

Study Highlights:
- Regular mood assessments using PANAS-C
- Real-time tracking before and after dance classes
- Long-term follow-up to evaluate the impact of dance on mental well-being

“We’re not just teaching dance; we’re potentially offering a lifeline to adolescents struggling with mental health issues,” says Henderson. “This study could validate what many in the dance community have long suspected – that dance has the power to transform lives.”

Enrollment Now Open!
We are currently enrolling participants from Tiffany’s Dance Academy, with plans to expand to additional studios in the future. Findings from this research could reshape the way we approach dance education and youth mental health interventions.

Join us for more information on the study and how you can use positive psychology to enhance your dancer well-being: https://bit.ly/40D1uEz

📖 Learn more: https://www.raisingthebarredance.org/upenn-mood-study

For inquiries, please contact:
Tiffany Henderson
Lead Investigator, UPenn
📩 mood@raisingthebarredance.org

TACKLING Financial Instability

Welcome to mid-season in your dance studio—a time when you’re simultaneously creating for this season and planning for the next.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve learned that many of us share the same five major challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Last week, we explored strategies to improve Work/Life Balance. Today, let’s dive into Financial Instability, a challenge that often leaves us feeling like our business is running us instead of the other way around.

Whether your business isn’t yet profitable, you’re not categorizing revenue correctly, or you’re rebuilding after losing a performing company group or key teacher, it’s easy to feel overwhelmed. Trust me, I’ve been there.

In my early days as a studio owner, I expanded my one-room studio to a three-room location, taking on an additional lease with the plan to sublet my original space. How hard could it be? Then the real estate market crashed. For three years, I drove home every night after teaching, waving goodbye to my $3,000 monthly salary just to stay afloat.

It’s safe to say I’ve made my fair share of mistakes. However, those experiences have equipped me with the knowledge to offer practical solutions for tackling financial instability.

Financial Instability

It’s easy to get caught up in adding extra community events or outside performance opportunities to your calendar. This season, I challenge you to focus on maximizing your two primary revenue streams: Class Tuition Revenue and Recital Revenue. 

1. Class Tuition Revenue

Your dance classes are the foundation of your business. Focus on making them exceptional by creating or implementing a proven curriculum that balances structure and fun.

For example, the Twinkle Star Dance program introduces young dancers to ballet, tap, jazz, and creative movement. Students learn basic steps while developing their ability to follow directions and imitate movement in a positive environment. Engaging music and props like Twinkle bears help inspire creativity and imagination, ensuring young dancers have fun while learning.

2. Recital Revenue

I’m a strong advocate for hosting two recitals per year—one during the holiday season and another in the spring. Dancers pay a recital participation fee that includes the performance, costume, tights, action photos, wide-angle video, and a dancer ribbon or medal.

Notice I didn’t mention tickets. When it comes to recital tickets, implement tiered pricing and reserved seating, and avoid selling out by organizing smaller, shorter shows if necessary. Based on our data, we plan for every dancer to sell an average of five tickets. This strategy ensures your recitals are both profitable and enjoyable for your audience.

Join Me for More Insights

If you’re seeking actionable advice and time to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. Pinnacle is July 18-20, 2025 at the stunning Omni Royal Orleans, in the heart of the French Quarter. This weekend getaway is designed to help dance studio owners reconnect, learn, and grow their businesses.

Check back next week as I share my tips and tricks for overcoming Hiring and Management challenges.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Top 5 Pain Points of Owning a Dance Studio: Work/Life Balance

It’s Tuesday and I’m deep in the whirlwind that is January at my dance studios. I’m creating and setting choreography for our spring recitals, running promotions for new students, taking inventory of classes, planning the schedule for the new season, and onboarding new teachers and staff. To keep myself motivated, I glance at my to-do list and add, “Book flights to Paris” for a well-deserved September getaway.

Through my connections with studio owners in the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I’ve found that many of us face the same five challenges:

1. Work/Life Balance

2. Financial Instability

3. Hiring and Management

4. Gaining a Competitive Edge in Saturated Markets

5. Keeping Up with Trends

Having owned and operated multiple successful studio locations for decades, I’ve experienced my fair share of ups and downs. Here, I’ll focus on the first challenge: Work/Life Balance and offer some practical solutions.

Work/Life Balance

Ask yourself: Is your studio running you, or are you running your studio? If it feels like the studio is in charge, it’s time to make some changes. Here are my top strategies:

1. Set Boundaries

Make a list of your non-negotiables and stick to it. When my children were young, I committed to picking them up from school every day and reserved Thursday evenings for family dinners. These small but significant boundaries ensured I stayed present for my family while managing a thriving business.

2. Treat It Like a Full-Time Job

Hold regular office hours in a dedicated workspace. Identify your most productive times of day and prioritize the one critical task you need to accomplish daily. Consistency in this approach will help you feel more in control of your schedule.

3. Utilize Systems and Delegate

Today’s technology offers countless tools to streamline small business operations. Invest in platforms that simplify scheduling, payroll, and communication. Hire the right team, establish clear processes, and trust them to handle tasks you don’t need to manage personally.

4. Build a Supportive Community

Connect with like-minded studio owners at live events to share ideas and find encouragement. Having a network of peers who understand your challenges can make all the difference during the busiest seasons.

Join Me for More Insights

If you’re looking for actionable advice and a chance to recharge, I invite you to join me at the Pinnacle Dance Conference and Retreat this summer. It’s happening July 18-20, 2025, at the stunning Omni Royal Orleans in the heart of the French Quarter. This weekend getaway is designed for dance studio owners to reconnect, learn, and grow their businesses.

Check back next week when I’ll share my tips for tackling Financial Instability.

Meet Tiffany Henderson

Tiffany Henderson is a leader in the dance industry and a seasoned business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in over 300 dance studios worldwide.

Best Practices for Profitable and Enjoyable Recitals

Recitals are more than just a celebration of student achievements—they are a vital revenue stream and a cornerstone of your dance studio's community. By adopting strategic practices, you can ensure your recital is both enjoyable and profitable.

1. Know Your Numbers

Effective recital planning starts with understanding your capacity and maximizing ticket sales.

• Theatre Capacity: Confirm the total number of seats available.

• Ticket Sales Per Dancer: Aim for an average of 5 tickets sold per dancer, adjusting expectations based on past events.

• Show Size: Cap the maximum number of dancers per show to balance ticket demand and audience comfort.

Pro Tip: Use ticket sales data from previous recitals to set realistic goals and avoid overselling.

2. How Many Shows?

Carefully consider the number of shows needed to accommodate dancers and their families.

• Hosting multiple, smaller shows ensures an enjoyable experience for attendees and reduces logistical challenges.

• Shorter shows also keep audience engagement high, leading to better overall reviews and word-of-mouth promotion.

3. Recital Participation Fees

Why Implement a Participation Fee?
Introducing a recital participation fee simplifies financial planning for families and provides your studio with predictable revenue.

• Streamlined Costs: Consolidate costume and recital expenses into one transparent fee.

• Increased Revenue: This approach often yields higher total revenue per student while reducing last-minute financial surprises.

What’s Included?
Clearly outline the value in your participation fee, such as:

• Costume 

• Pair of performance tights 

• Action photos and video

• A recital keepsake, like a ribbon or medal 

Pro Tip: Keep tickets separate from your recital participation fee 

4. Avoiding Sold-Out Shows

Overbooked shows can lead to frustration for families and detract from the recital experience.

Strategic Planning:

• Balance show sizes to avoid turning away eager attendees.

• Create a seating plan that optimizes capacity while maintaining comfort.

Maximizing Ticket Sales:

• Promote your shows early to encourage advanced ticket purchases.

• Consider digital ticketing platforms to streamline the process.

5. Tiered Recital Ticketing

Offering a variety of ticket price points caters to diverse family budgets and encourages attendance.

Benefits of Tiered Pricing:

• Maximized Revenue: Premium seating options typically sell out first.

• Higher Attendance: Affordable options can attract extended family members and friends.

What to Charge:
Research local pricing trends to determine a fair range, such as $15 for general admission and $30 for VIP seating.

6. Know Your Audience

A captivating recital theme and well-curated details can elevate your recital and boost ticket sales.

Engaging Themes:
Themes like Storybook, The Greatest Show, or Footloose with storylines and music the audience knows and enjoys to create excitement.
Curated Costumes: Select high-quality costumes that enhance your theme.

7. Dance for the Whole Family

Family-friendly elements make your recital a community-building event.

Inclusive Opportunities:

• Include a Daddy-Daughter dance or a Mom’s dance to foster family participation.

• Add audience engagement activities, such as a glow party or interactive finale.

Building Community:
These moments create lasting memories and encourage families to return year after year.

Recitals as Revenue Drivers

Recitals are more than a milestone—they’re an opportunity to enhance your studio's financial health and strengthen its community. With thoughtful planning, tiered pricing strategies, and family-focused programming, you can transform your recital into an enjoyable and profitable experience for everyone involved.

Hello, Holiday Season!

As we enter the busy holiday season, it's natural for new student enrollments to slow down this time of year. But don’t worry—January is just around the corner, and we have exciting promotions planned to welcome new friends into our Twinkle Babies and Twinkle Stars classes at the start of the new year.

For now, November and December offer the perfect opportunity to shift our focus inward, nurturing our current studio community and engaging with the dancers and families already enrolled.

Over the next few weeks, I’ll be sharing fun programming ideas to keep your dancers excited and your studio thriving through the holidays.

One simple yet effective idea is to incorporate themed props into your classes!

For example, our Twinkle Star Dance classes love using autumn-colored scarves for a choreographed ballet center stretch to “Colors of the Wind.” It’s a beautiful way to celebrate the season.

This November, we’ve added a dance to “Country Freeze Dance” in all our classes, building up to a special Family Hoedown during Parent Observation Week. Parents will be invited to join the fun and create lasting memories with their dancers.

In December, jingle bells take center stage! Our Twinkle Babies adore dancing to “Jingle Bells Opposites,” and they love the sound of the jingling bells as they move. Another favorite prop is the star wand—our Twinkle Stars use them to dance to “Twinkle, Twinkle Christmas Star,” adding extra magic to their holiday-themed classes.

Looking for more inspiration? Learn more about Twinkle Star Dance and our teacher certifications here: Twinkle Star Dance.

Meet Tiffany Henderson

Tiffany Henderson is a respected dance industry leader and business expert. She owns and operates multiple Tiffany’s Dance Academy locations in Northern California. Her innovative video-based teacher training system and curriculum, Twinkle Star Dance, is used by over 300 dance studios worldwide to inspire young dancers and grow thriving studio communities.