Back to Basics: Making Money in Your Dance Studio

In a recent episode of the Dance Studio 411 podcast, Tiffany Henderson, owner of Tiffany's Dance Academy and creator of Twinkle Star Dance, dives deep into the core strategies that dance studio owners can use to boost their financial success. Running a dance studio is more than teaching choreography and running recitals—it’s about finding a balance between artistic passion and business acumen.

If you’re a studio owner, you’ve likely had moments where you wonder, “Am I doing this right?” Tiffany’s approach is refreshing: go back to the basics. Here are the key takeaways from the episode that will help you get your business on the right track.

1. Understanding Your Financials: Know Your Numbers

The foundation of running a successful studio starts with understanding your financials. Tiffany emphasizes that too many studio owners shy away from this aspect of their business. Knowing your numbers—your income, expenses, profit margins, and cash flow—empowers you to make informed decisions.

Action Step: Get comfortable with financial statements, or if needed, work with a bookkeeper who can help break down the numbers for you. Review these regularly to ensure your studio is financially healthy.

2. Pricing for Profit: The Key to Longevity

Many dance studio owners struggle with pricing, either because they fear scaring away potential clients or because they are unclear on the actual value they provide. Tiffany encourages studio owners to be bold and price their services in a way that ensures long-term sustainability.

“If you’re charging based on what you think your community can afford, instead of based on what your services are worth, you’re not valuing your work appropriately,” she says.

Action Step: Take a fresh look at your pricing structure. Consider the value you provide, your expenses, and the profit margin you need to not only survive but thrive.

3. Retention is Key: Keep Your Students Coming Back

Attracting new students is always exciting, but keeping them is even more important. Retention is often more cost-effective than recruiting new students. Tiffany notes that studio owners should focus on creating a positive experience for their students and parents to ensure they keep coming back year after year.

Action Step: Develop retention strategies, like offering early enrollment discounts, nurturing strong student-teacher relationships, and creating a sense of community in your studio.

4. Diversifying Your Revenue Streams

Relying solely on class tuition can limit your studio’s growth. Tiffany suggests diversifying your revenue streams. This can include offering dress code, workshops, and special events like dance camps or themed birthday parties. Monetize recitals through ticket sales, digital downloads, and sponsorships.

Action Step: Brainstorm ways to create additional revenue in your studio. What products or services would complement your current offerings? How can you leverage your existing resources to create more value for your customers?

5. Investing in Staff: Happy Teachers, Happy Business

Your teachers are a critical part of your business. Tiffany believes that investing in your staff—whether through professional development, competitive pay, or creating a positive work environment—is crucial to your studio’s long-term success.

Action Step: Schedule regular check-ins with your staff to ensure they feel supported. Offer opportunities for growth and education, which can help improve the quality of their teaching and their loyalty to your studio.

6. Marketing Consistently

Even the best dance studio can struggle without a solid marketing strategy. Tiffany highlights the importance of consistent marketing efforts, particularly digital marketing. Social media, email newsletters, and an updated website can help drive awareness and enrollments.

Action Step: Set up a marketing calendar to ensure you’re promoting your studio regularly. Highlight testimonials, upcoming classes, and the benefits of your programs to engage with potential students.

Going back to basics means understanding the financial health of your studio, pricing appropriately, focusing on retention, diversifying income streams, investing in your staff, and marketing effectively. By focusing on these essentials, studio owners can build a solid foundation for both creative and financial success.

Tiffany’s expertise, drawn from her years of experience running multiple studios, is a valuable resource for any studio owner looking to streamline their business. For more insights, listen to the full episode here.

Progressing the Preschool Dancer: Key Elements for Success

Preschool dance classes are much more than an introduction to dance; they lay the foundation for developing essential motor skills, body awareness, and a lifelong passion for movement. To create a successful learning environment for young dancers, it’s important to focus on a few core areas: skill development, engagement, repetition, and structure. Let’s take a closer look at how these elements help guide preschoolers on their dance journey.

1. Skill Development: A Balanced Approach

Building dance skills in preschoolers requires a balance of structured learning and creative exploration. Instructors should introduce basic dance techniques, like pliés or jetés, while ensuring the movements align with the children's developmental stage. A combination of “follow me” exercises, where students mirror the teacher, and opportunities for independent practice fosters both imitation and self-discovery.

Using imaginative themes makes skill-building fun and engaging. For example, comparing a plié to "putting toast in the toaster" or jeté to jumping "over a puddle" turns abstract movements into something relatable for young dancers, helping them grasp the concept.

2. Engagement: Keeping Learning Fun

Keeping preschoolers engaged is key to maintaining their interest and enthusiasm. Incorporating playful themes and stories, such as a “Boo Bash” adventure where children make faces like jack o'lanterns, brings the lesson to life. These creative contexts make the dance moves meaningful, allowing children to connect emotionally and mentally with what they’re learning.

By weaving stories into the session, you’re not only making the class enjoyable but also helping young dancers remember movements by associating them with fun imagery.

3. Repetition: The Power of Practice

Repetition is a critical component of preschool dance. Children need to practice movements multiple times to fully internalize them. Rather than simply repeating the same steps, vary the approach—teach a shuffle step through demonstration, practice it during skill building at the ballet barre, and then incorporate it into a short dance combination.

This variation keeps the repetition exciting while ensuring that young dancers have ample opportunities to refine their skills and build confidence.

4. Structure: Creating a Consistent Framework

Preschoolers thrive on routine and structure. A well-organized class helps them understand what to expect and feel comfortable participating. Each class should follow a clear sequence, including choreographed warm-up, skill-building activities, center movement, and class combinations.

A consistent structure creates a secure environment for learning, while providing flexibility for both individual and group activities. This balanced approach encourages independence while also fostering teamwork and social interaction.

5. Connecting Body and Mind: Speaking and Doing

Young children often learn best when they can verbalize their actions. Encourage preschoolers to talk about the movements they’re doing or how it makes them feel. This "brain-body" connection enhances understanding and helps them internalize the skills.

For example, asking children to say their skills while doing them or express how they feel when dancing helps them process the movement, making it easier to retain.

6. Tailoring Instruction: The Zone of Proximal Development

Every child progresses at their own pace, and understanding each dancer’s individual needs is crucial. The Zone of Proximal Development (ZPD) refers to the gap between what a child can do independently and what they can achieve with some guidance. By offering personalized support within each child’s ZPD, instructors can gently push them to grow, encouraging independence when ready.

7. Tracking Progress: Skill Books and Passports

Tracking a preschool dancer's progress can be a motivating tool for both the child and their parents. Using passports or skill books with stamps or stickers to mark achievements helps visualize growth. It serves as a positive reinforcement, celebrating milestones along the way and keeping students engaged in their development.

The Four Pillars of Preschool Dance

To ensure preschool dancers are receiving a well-rounded experience, classes should revolve around these four essential pillars:

• Center Movement: Focusing on core, foundational movements that serve as the building blocks for more complex skills later on.

• Skill Building: Developing key dance techniques through both structured learning and creative play.

• Just for Fun: Infusing joy and playfulness into every class to foster a genuine love for dance.

• Showtime: Offering performance opportunities to build confidence and celebrate each dancer’s progress.

By focusing on these elements, preschool dance classes not only introduce children to the world of movement but also help them build confidence, coordination, and creativity, all while nurturing a deep love for dance.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Dance Classes for Parents: A Stress-Reducing Retreat

In today’s fast-paced world, parents often find themselves overwhelmed with stress. The demands of parenting, combined with societal pressures and financial concerns, can take a toll on mental health. Dance classes designed specifically for parents offer a much-needed escape and a path to wellness.

The Stress Epidemic Among Parents

Recent surveys indicate that parents experience significantly higher stress levels compared to non-parents. Factors such as a lack of social support, financial burdens, and negative online influences contribute to this stress. In this challenging landscape, dance classes provide an outlet that encourages physical movement and emotional release.

The Healing Power of Dance

Engaging in dance for just 30 minutes a day can drastically improve mood and overall well-being. The release of endorphins during dance reduces feelings of anxiety and elevates happiness. Furthermore, the communal aspect of dancing fosters a sense of connection among participants, making it an ideal environment for parents seeking support and camaraderie.

Tailored Dance Programs for Parents

To maximize the benefits, dance classes for parents should be designed with their unique needs in mind. Implementing a “Follow Me” teaching style minimizes verbal instruction, allowing participants to focus on the emotional experience of dancing rather than worrying about technique. Incorporating repetition in routines helps build familiarity, easing anxiety and enhancing enjoyment.

Creating a Supportive Community

Dance classes for parents can serve as a social outlet, providing a platform for shared experiences and communication. This non-judgmental space encourages parents to express themselves, reducing feelings of isolation. Additionally, the collective journey of overcoming dance challenges fosters deeper bonds and builds a supportive network among participants.

Dance classes offer parents an effective and enjoyable way to manage stress and improve their mental health. By promoting physical activity, social interaction, and emotional well-being, these classes create a positive environment that benefits both parents and their families. Encouraging parents to engage in dance not only enriches their lives but also contributes to a healthier, more supportive community for children and caregivers alike.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Sources 

Basso, J. C., Satyal, M. K., & Rugh, R. (2021). Dance on the Brain: Enhancing Intra- and Inter-

Brain Synchrony. Frontiers in Human Neuroscience, 14, 584312.

https://doi.org/10.3389/fnhum.2020.584312

Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

https://doi.org/10.1186/s12877-022-03646-8

Duckworth, A. (2018). Grit: The power of passion and perseverance (First Scribner trade

paperback edition). Scribner.

Dunsky, A. (2019). The Effect of Balance and Coordination Exercises on Quality of Life in

Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

https://doi.org/10.3389/fnagi.2019.00318

New England Journal of Medicine. (n.d.).

https://www.nejm.org/doi/full/10.1056/NEJMoa022252

Ratey, D. J. J. (2013). Spark!: The revolutionary new science of exercise and the brain. Quercus

Books.

Seligman, M. E. P. (1998). Learned optimism. Pocket Books.

The Joy of Dance. (n.d.). https://www.psychologytoday.com/us/blog/explorations-of-the-

mind/202409/the-joy-of-dance

We need to fix parent stress. (n.d.). https://www.psychologytoday.com/us/blog/the-relationship-

realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress

The Transformative Benefits of Dance for Overall Well-Being

Dance is more than just an artistic expression; it’s a powerful form of exercise with a myriad of benefits that enhance both physical and mental well-being. Research highlights that a consistent routine of just 30 minutes of dance class daily can lead to significant improvements in overall health, brain function, and emotional stability.

Enhancing Brain Function

Recent studies have established a direct correlation between physical exercise and brain health. Dance, in particular, activates BDNF (Brain-Derived Neurotrophic Factor) proteins, which serve as "miracle grow" for our brains. These proteins facilitate the growth of new neurons, improve memory, and enhance focus. The New England Journal of Medicine has found that engaging in dance can even reduce the risk of dementia, showcasing its unique benefits as a leisure activity.

Reducing Stress and Boosting Mood

Dance is a joyful activity, and the endorphins released during physical movement help alleviate stress and elevate mood. Norepinephrine, dopamine, and serotonin—all critical for emotional health—are naturally released during dance. This biochemical response is amplified by the music that often accompanies dance, creating a multi-sensory experience that not only lifts spirits but also enhances social bonds.

Improving Physical Health

While many are aware of dance’s cardiovascular benefits, its impact on balance and coordination is equally significant. As dance engages the basal ganglia and cerebellum—regions of the brain responsible for fine motor control—participants improve their balance and overall physical functioning. This is especially vital as we age, where better coordination can lead to greater longevity.

Building Social Connections

Dance is inherently social. Participating in a dance class fosters a sense of community and connection through shared experiences. The release of oxytocin, often referred to as the "love hormone," during group activities enhances interpersonal relationships and creates a supportive environment. This social aspect is crucial for mental health, as it promotes emotional well-being and resilience.

Incorporating dance into your routine offers an accessible and enjoyable path to improved health. With its wide-ranging benefits—from enhanced brain function to reduced stress and increased social connections—dance proves to be a sustainable and fulfilling exercise option. Whether you’re looking to boost your mood, improve your physical health, or connect with others, dance offers a vibrant solution to enrich your life.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Sources 

Basso, J. C., Satyal, M. K., & Rugh, R. (2021). Dance on the Brain: Enhancing Intra- and Inter-

Brain Synchrony. Frontiers in Human Neuroscience, 14, 584312.

https://doi.org/10.3389/fnhum.2020.584312

Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

https://doi.org/10.1186/s12877-022-03646-8

Duckworth, A. (2018). Grit: The power of passion and perseverance (First Scribner trade

paperback edition). Scribner.

Dunsky, A. (2019). The Effect of Balance and Coordination Exercises on Quality of Life in

Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

https://doi.org/10.3389/fnagi.2019.00318

New England Journal of Medicine. (n.d.).

https://www.nejm.org/doi/full/10.1056/NEJMoa022252

Ratey, D. J. J. (2013). Spark!: The revolutionary new science of exercise and the brain. Quercus

Books.

Seligman, M. E. P. (1998). Learned optimism. Pocket Books.

The Joy of Dance. (n.d.). https://www.psychologytoday.com/us/blog/explorations-of-the-

mind/202409/the-joy-of-dance

We need to fix parent stress. (n.d.). https://www.psychologytoday.com/us/blog/the-relationship-

realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress

Why Dance Is the Movement You Won’t Want to Quit

Finding a way to move each day can be challenging, but dance might be the solution you’re looking for. Not only does dance provide numerous health benefits, but it also includes psychological elements that make it a sustainable and enjoyable activity. Here’s why once you start dancing, you might find it hard to stop.

The Joy of Movement and Music

One of the most compelling reasons to stick with dance is the sheer joy it brings. Dance classes often involve music, which enhances the experience by stimulating areas of the brain linked to reward. This combination creates a multi-sensory experience that releases endorphins, leading to improved mood and reduced stress. According to recent research, this joy and emotional upliftment linger long after the class ends, making you eager to return for more.

The Upward Spiral Theory

Dance can trigger what’s known as the Upward Spiral Theory of Lifestyle Change. This concept suggests that positive emotions generated by dance lead to a cycle of continued engagement and openness to new experiences. As you feel better, you're more likely to continue dancing, which in turn enhances your well-being even further. This ongoing positive reinforcement makes dance a compelling activity that’s easy to keep up with.

Sense of Achievement and Connection

Dance classes are structured to provide a sense of achievement. Whether it’s mastering a new routine or successfully executing a new skill, the feeling of accomplishment boosts motivation. Additionally, dancing with others creates a shared sense of community and connection, further enhancing the appeal of regular participation. The emotional bonds formed with fellow dancers and the collective joy of overcoming challenges together contribute to a positive and supportive environment.

Sustainable Exercise

Dance stands out as a sustainable exercise option because it combines physical benefits with emotional and social rewards. It offers a unique blend of cardiovascular fitness, balance improvement, and social interaction, making it a comprehensive and enjoyable form of exercise. As you experience the benefits of dance, both mentally and physically, it becomes easier to integrate it into your daily life and stick with it long-term.

So, if you’re searching for movement that’s not only effective but also enjoyable and sustainable, dance might be your perfect match. Embrace the rhythm, experience the joy, and discover why dance can become an irresistible part of your life.

Meet Tiffany Henderson

Tiffany Henderson is a renowned leader and expert in the dance industry. She is the owner of several Tiffany's Dance Academy locations across Northern California. Tiffany’s innovative video-based teacher training system and curriculum, Twinkle Star Dance, is successfully used in over 300 dance studios around the globe.

Sources 

Basso, J. C., Satyal, M. K., & Rugh, R. (2021). Dance on the Brain: Enhancing Intra- and Inter-

Brain Synchrony. Frontiers in Human Neuroscience, 14, 584312.

https://doi.org/10.3389/fnhum.2020.584312

Britten, L., Pina, I., Nykjaer, C., & Astill, S. (2023). Dance on: A mixed-method study into the

feasibility and effectiveness of a dance programme to increase physical activity levels and

wellbeing in adults and older adults. BMC Geriatrics, 23(1), 48.

https://doi.org/10.1186/s12877-022-03646-8

Duckworth, A. (2018). Grit: The power of passion and perseverance (First Scribner trade

paperback edition). Scribner.

Dunsky, A. (2019). The Effect of Balance and Coordination Exercises on Quality of Life in

Older Adults: A Mini-Review. Frontiers in Aging Neuroscience, 11, 318.

https://doi.org/10.3389/fnagi.2019.00318

New England Journal of Medicine. (n.d.).

https://www.nejm.org/doi/full/10.1056/NEJMoa022252

Ratey, D. J. J. (2013). Spark!: The revolutionary new science of exercise and the brain. Quercus

Books.

Seligman, M. E. P. (1998). Learned optimism. Pocket Books.

The Joy of Dance. (n.d.). https://www.psychologytoday.com/us/blog/explorations-of-the-

mind/202409/the-joy-of-dance

We need to fix parent stress. (n.d.). https://www.psychologytoday.com/us/blog/the-relationship-

realist/202409/surgeon-general-advisory-we-need-to-fix-parental-stress