We’ve been chatting the last several weeks about the five struggles of owning and operating dance studios:
Work/Life Balance
Financial Instability
Hiring and Management
Gaining Competitive Edge in Saturated Markets
Keeping up with Trends
Today I want to touch on longevity in a dance studio and keeping up with trends. Sometimes we do something in our business because it is the way our dance teacher did things or the way we have always done it.
For example, offering Summer Sessions and Summer Camps versus running a year-round schedule. About twenty years ago, we transitioned to a year-round dance season which allows me to create one schedule that runs July 1 - June 30.
We find most parents prefer to secure the day, time, and teacher for the whole season as well as paying $90 per month for class versus $250 for the week of camp.
Some additional trends:
Non-transactional buying - we want to make it easy for them to register, participate, etc.
Constant changing digital marketing landscape - mobile first!
Sell the experience - focus on the benefits for the dancer.
Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.
Meet Tiffany Henderson
Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.