FREE DANCE STUDIO OWNER WEBINAR
Feeling stressed about your future? You are not alone. Dance Studio Owner and Industry Expert, Tiffany Henderson, shares how she's setting small personal goals, maintaining a gratitude mindset, and surrendering to the uncertainty.
Plus, Tiffany's tips for increasing revenue with your current dancer enrollment, planning a Holiday Show experience, and how she's treading water into the New Year.
Listen here: https://bit.ly/3klsukY
While we still have less than 40% of our dancers back and enrollment is slow to grow we are seeing an uptick in friend referrals through invaluable Word of Mouth Marketing.
At Tiffany’s Dance Academy we’ve always had a strong Twinkle Star Dance preschool and Showstars Dance school aged curriculum, but recently across our seven dance studio locations we are also seeing increased dancer engagement and retention. Once dancers decide it is safe to return to dance class they are enjoying their experience and telling all their friends.
Word of Mouth marketing is considered the most valuable form of marketing for your business. According to Nielsen, a global marketing research firm, 92% of consumers believe recommendations from friends and family over all forms of advertising.
Over the last eight months we focused on “connecting” instead of “collecting” dancers. Rather than thinking about the dancers that haven’t returned to the studio yet, we channeled our energy into the dancers that are back and making their experience great.
This renewed buzz about our dance classes has unleashed the power of word of mouth in our local communities.
Here are the three E’s we followed to increase Word of Mouth Marketing:
Engage—Give the gift of connection. Focus on quality customer service and ask for reviews. Don’t be afraid to tap into emotions like dance class bringing a sense of normalcy and connection during trying times.
Equip—Give them reasons to talk. We added value to our dance classes by introducing Twinkle Stars Kits - curated dancer props and cases - that help make dance class a sensory experience. Dancers ages 2-6 and 5-9 receive a case and props when they register for dance class, plus a new prop each month that corresponds with the theme.
Empower—Give different ways to talk and share. We created an Adapted Twinkle Stars Curriculum - which incorporates monthly passport themes. Parents love sharing pictures of their dancers with their props on social media like their Twinkle Bears on the first day of dance and Turkey headbands for November’s Turkey Hop.
We invite you to join us for an inspirational Studio Owner OVERCOME webinar event this Thursday, November 12 at 1:00pm ET/ 10:00am PT.
Dance Studio Owner and Industry Expert, Tiffany Henderson, shares her tips for maximizing the holidays in your dance studio, increasing revenue with your current dancer enrollment, and how she's treading water into the New Year.
Don't miss this crucial information. Claim your spot: https://event.webinarjam.com/register/22/q1pl6h9
FREE DANCE STUDIO OWNER WEBINAR EVENT
We invite you to join us for an inspirational Studio Owner OVERCOME webinar event this Thursday, November 12 at 1:00pm ET/ 10:00am PT.
Dance Studio Owner and Industry Expert, Tiffany Henderson, shares her tips for maximizing the holidays in your dance studio, increasing revenue with your current dancer enrollment, and how she's treading water into the New Year.
Don't miss this crucial information. Claim your spot: https://event.webinarjam.com/register/22/q1pl6h9
In our seven dance studios across the San Francisco Bay Area we “treading water.” It’s November and the enrollment number we started with in August at the beginning of the new dance season is about the same. Which is about 30% of my enrollment at this time last year.
In business the name of the game is how can I increase my revenue without also increasing my expenses. Said another way, for our businesses to continue to stay afloat how do we get the dancers currently enrolled to earn us more revenue?
Here are five ways to start earning more revenue:
1.Encourage dancers to take 2-3 classes per week
Although we often focus on enrollment numbers, more important is the average tuition per student. You can have 150 students, but if they are only paying you $50 per month you are only earning $7500 in tuition. If you get just half of those dancers to take a second class and pay $30 more that’s an additional $2250 each month.
2.Invite dancers to join your Performing Company
Create or invite them to an existing performance group that gets them to take an additional class or rehearsal, buy additional costumes, and be more invested in your studio.
3.Open registration for Mini Camps
Offering one-hour mini dance camps during weekdays or on the weekends is a great way to earn additional revenue; dancers can even invite their friends to help increase valuable Word of Mouth Marketing to your business.
4.Increase dancer participation in your Holiday Show and Recital
Dancers need a goal to work towards and having two performance opportunities per season makes them more invested and better dancers. Shows are also an important revenue stream for our business and offering virtual performances or in studio filmings are very little cost to you.
5.Don’t forget Studio Swag
T-shirts, trophies, flowers, etc. Even in Covid-19 climate families want to buy something to commemorate their performance.
Want more inspiration? Join us live for Studio Owner OVERCOME a two-day virtual conference experience presented by dance studio owner and industry leader, Tiffany Henderson, featuring intimate conversations with women business owners and experts.
Gain Insight and Expert Advice on:
Battling Burnout
Managing Cash Flow
Optimizing Additional Revenue Streams
Planning a Recital Experience
Marketing to New and Returning Dancers
Hiring, Training, Managing Teachers and Staff
Network from the comfort of your home! Studio Owner OVERCOME is scheduled for November 12-13, 2020 and will contain Live Q+A with Expert Panelists, Business Sessions, and Inspirational Keynote. We will be releasing the schedule and class descriptions for Studio Owner OVERCOME very soon.
Bring a fresh, exciting look to your preschool dance classes in the new season!
Introducing the Twinkle Stars Kit and Showstars POP Kit - curated props for preschool and school-aged dancers designed to meet dancers at their appropriate age and stage.
Created by dance industry expert, studio owner, teacher, and mom, Tiffany Henderson.
The Twinkle Stars Kit for ages 2-6 includes an adorable case, wand, tiara, and scarf. The Showstars POP Kit for ages 5-7 includes a dance case, pom poms, ribbon wand, and scarf.
Twinkle Stars Kits help turn dance class into a sensory experience and keep dancers engaged in the studio and at home.
Twinkle Star Dance affiliated studios receive wholesale pricing on the Twinkle Stars cases and props.
Order Twinkle Stars Kits here: https://barresafe.com/collections/twinkle-kit
TWINKLE STAR DANCE WORKS!
We know what works for your 2-6 year old dance program.
Twinkle Star Dance is a proven system, in current practice at hundreds of studios in diverse locations, and will absolutely work very well with your studio. No question. Implement the Twinkle Star Method and watch your studio's recruitment, enrollment and retention skyrocket.
Your teachers will love having these resources at their fingertips, and you will love what it does for your studio.
Learn more: https://www.twinklestardance.com/how-it-works