Episode 2 - "You Have the Power"

Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide.


Episode 2 “You Have the Power” 

The old message that it is okay to be mistreated or walked on as dance teachers because we are making a difference in the world is not okay. When you open a business you take a huge risk, but the exciting part is as a dance studio owner you are the ultimate decision maker - you have all the power. In this episode, Tiffany dives into how to harness your power, ways to model confidence for your students, and reflects on it sometimes being “lonely at the top.”

Check back every Wednesday for more inspiration on “How to Survive Dance Studio Life” with Tiffany Henderson.

As Tiffany embarks on her 20th dance season join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Click to Learn More.



How to Survive Dance Studio Life PODCAST

Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide. 

Episode 1 “Finding Inspiration

Tiffany is back from summer vacations and dance teacher conferences and back in her studios. This year she is beginning her 20th season in business as Tiffany’s Dance Academy and is “shaking up” her personal schedule. Listen to where Tiffany is drawing her inspiration from, how she feeds her creativity, and a day in the life of a successful studio owner.  

Check back every Wednesday for more inspiration on “How to Survive Dance Studio Life” with Tiffany Henderson.

As Tiffany embarks on her 20th dance season join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Click to Learn More.

Announcing the 2020 Dance Studio Owner Challenge

Have a vision for your dance studio business, but unsure of the steps you need to take or systems you need to implement to get there? Join industry expert and dance studio owner Tiffany Henderson for the 2020 Dance Studio Owner Challenge.

Benefit from Tiffany’s 20 years of successful dance studio management and business strategy on a wide variety of topics including how to expand to multiple studio locations, how to hire and train teachers for your preschool and school-aged dancers, and how to sell your business.

This 10 month small group coaching and discussion runs September 2019 to May 2020 and includes: 

  • Monthly Small Group Coaching and Discussions

  • Monthly Studio Accountability Check In’s and Measurements

  • Discounted Live Event Pricing 

Sample topics of discussion: 

  • Schedule 

  • Competition 

  • Revenue 

  • Dancewear 

  • Website 

  • Marketing 

  • Costumes 

  • Events 

  • Enrollment 

  • Company 

  • Staff Management 

  • Teacher Training 

What do you have to gain? 

  • Community 

  • Accountability 

  • Business Expertise

Ready to make 2020 your most successful and profitable dance season yet? Let’s get started.

Tiffany Henderson is an industry expert, speaker, and the owner of seven Tiffany's Dance Academy locations in California. She is the founder of the Twinkle Star Dance program implemented in over 300 dance studios world wide.



Standing Out When You Are the “Old Studio” in Town

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Tiffany Henderson with Amanada Scott 

It’s August, a brand new studio pops up down the street and here I am beginning my 20th dance season. Being the “it” studio for preschool and school-aged children often defaults to who has the shiniest, newest mirrors and not necessarily who has the best track record for training dancers and creating kind humans. However, today I want to talk about how being the established studio has its perks. 

From the years of sweat, tears, and success building your dance studio business comes wisdom - something new studios cannot just “Amazon Prime” and have in two days. You have weathered the storms of beloved dancers quitting and you are no longer occupied with all the “one woman show” tasks that consume you those first few years.    

As I enter my third decade in this business, I am always finding new and exciting ways to connect with my customers; especially now that I am not the dance teacher they have starting day one at the studio. Our goal as dance studio owners is to create meaningful relationships with our dancers and families to inspire customer loyalty. 

Here are four things you can do today to connect to your dance families: 

  1. Host Live Events 

    • Schedule a “Back to Dance” night at the studio and stream your event on Facebook live. Introduce yourself as the owner, talk about why you founded your studio and your mission statement. 

    • Set up a “Free Trial Week” for new and current dancers to sample a class on your new season schedule, offer a promotion for them to register that day (for example, waive their registration fee), and give out goody bags. 

  2. Create Engaging Content Online 

    • Write weekly or monthly blog posts focusing on the experience you create at your studio. Themes can be what to expect on the first day of dance class, the benefits of taking 2 classes per week, why you have a dress code, etc.  

    • Highlight classes weekly on Facebook and Instagram with a cute photo or short video. 

  3. Have Good, Old-fashioned Conversations 

    • Phone calls - You or a member of your staff should be answering the phone from 9:00 am - 5:00 pm during regular business hours. Call dancers who were previously enrolled and not yet in classes this season to see how they are doing and if you can help get them registered. 

    • In the lobby - Walk through the lobby during some of your recreational classes and introduce yourself to the parents, ask them about their experience at the studio, and how their dancer is liking the class. 

    • Online - Offer an incentive to your current customers when they share a review on Google or refer a friend.  

  4. Connect to Your Curriculum and Teachers 

    • At my studio we use Twinkle Star Dance. Talk to your staff and dance families openly about the curriculum you offer, why it is important, and how it benefits their dancers.

    • Advertise that your teachers are trained on the same curriculum and that you provide consistent training across the board.  

As Tiffany embarks on her 20th dance season, join her for the 2020 Dance Studio Owner Challenge. Starting this September, gain exclusive access to monthly small-group coaching calls with Tiffany Henderson and a private community of like-minded studio owners. Check back for more information. 



Summer Heartbreak

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Tiffany Henderson 

CEO and Founder, Twinkle Star Dance

You ended your dance season on a high note after a successful recital, attended an inspirational dance teacher conference, and took a vacation with your family. You return to your studio refreshed and energized for the new year and about three hours into your first day back, 10:33am, you receive The Email. Subject Line: “Star Dancer Name - Next Year.”  

Your heart skips a beat and you silently pray before you click “open” thinking aloud “maybe they just have questions about next year,” but history tells you otherwise. Your hand shakes as you click “read.” You get through the first few words and jump immediately to the end because you have to know. Between the “with heavy hearts” and “difficult email to write” and “moving to a new studio” everything is a blur because you realize at the end end of the email you will never see this dancer again. Just like that the relationship has evaporated abruptly, without warning.

Summer Heartbreak. You now enter the four stages of grieving the unexpected loss of a beloved dancer:

  • Stage one is Sadness - “I didn’t even get to say goodbye.”

  • Stage two is Despair - “What will happen to my dances?” “How will I create anything worthwhile?”

  • Stage three is Anger - “How could they do this?” 

  • Stage four is Self Defense - “I will not get close to anyone ever again.”

Then the lamenting starts to everyone and anyone who will listen. Husbands, parents, teenage kids, and even the unsuspecting Target cashier.

If you have a good husband or partner like me they will just hold you and let you cry. They will also abstain from offering solutions.

Teenage Children are a different story. Your teenage kids will allow you lament for hours because most likely they are on their phones and not listening anyway. After 55 minutes in the car of repeating your sad story they finally look up, roll their eyes, and chant in unison “Who Cares?” ugh. “You have so many dancers mom.”

Honestly, the Target cashier really tried to care about my story. They had no idea that their obligatory question of “How are you today?” would lead to my answer. I had to give the Target cashier an abridged version, given the short amount of time allowed and the long line forming behind me. So I said “I am actually not doing great today. I am a dance teacher and my best dancer left me for another studio can you believe it?” then the Target cashier replies, “Oh so like Dance Moms? I watch that show too.”

OMG NOO!!! What have I become. I gather my bags, leave quickly, and sit in a spiral of shame in my car for 35 minutes wondering what I have done with my life.  

In that moment, I couldn’t figure out why losing ONE dancer was such a crisis. In the end they are all going to leave at some point. How could one person leaving ruin an entire organization or negate my love for something that I have been doing for years? Even though every dancer eventually moves on to the next chapter in their lives, the difference is when they leave like this it seems as if it never happened at all. The relationship is void.

Being a dance teacher is not about the accolades or achievements, it is about the relationships. This is why it hurts so badly.

It actually took me several more years (and more lost students) to fully understand “Summer Heartbreak” and how to react when it happens. From my vantage point now, going into my 20th year of owning a dance studio, the only thing that matters in our lives is our relationships with other humans over our lifetime. Humans are hardwired for connection. Everything else is fleeting and doesn’t serve our soul.  

Knowing that now, this is what I think…

The dancers who left my studio had every right to choose another studio. It isn’t that I think my studio is the only studio where good dancers are trained, it is that I see the love I have for dance reflected in that child’s eyes. In a sense, my dancers are carrying on my passion through their dancing. I am connected to them.   

So when I really, really think about “Summer Heartbreak” I don’t really care if they go dance somewhere else. I just wish we would have had a chance to say goodbye in person. The difference between an email and an in person departure is the acknowledgment and gratitude for sharing my time, passion, and heart.  

I understand this request is not easy for the person who is doing the “breaking up” so it’s not that they didn’t care or were ungrateful. They were just self-preserving. A brilliant man once told me, “People are not against you, they are just for themselves.”

Fast forward to a few years later your heart is healed and you learned to build healthier boundaries. You are still thinking it’s too bad that the relationship ended prematurely because you wish you could reach out to them, find out who they became, and cheer on their accomplishments. What’s funny is I bet your star dancer is thinking that same sentiment about you. 

It’s 5:30pm, you meet eyes with a little Twinkle Star dancer in your dance studio lobby who steals your heart...and it starts all over again.

Need ongoing inspiration for your dance studio business? Save the Date for Pinnacle Dance Conference and Retreat July 10-12, 2020 at the Four Seasons Resort in Scottsdale, AZ. Take advantage of our early bird pricing and save $150 on attendees fees. For more information click here.