Nurturing your Studio Community

Happy November! Now is the time of the year when the number of new enrollments start to dwindle as we transition into the busy holiday season.

Not to worry, we know inquiries from new students will pick back up in January. We have exciting promotions to capture new friends to enroll in our Twinkle Babies and Twinkle Stars classes at the start of the year.

I like to remind myself the months of November and December are a great time to focus our attention on marketing internally to the dancers currently enrolled and help nurture our studio community. 

Over the next few weeks, I’ll share various programming ideas you can incorporate at your dance studio to keep your dancers and families engaged.

This one might seem obvious, but I like to use themed props to add fun to dance class!

For example, we have a class set of autumnal-colored scarves that our Twinkle Star Dance classes use along with “Colors of the Wind” a choreographed ballet center stretch and movement. 

This November we are doing a line dance to “The Git Up” in all of our classes. Then during Parent Observation week this month, we are inviting the parents to join in the fun with a Family Hoedown.  

December is a fun time to use jingle bells. Our Twinkle Babies love dancing to “Jingle Bells Opposites” and hearing the jingle of the bells and the tapping of their toes. 

Another great prop is a star wand. Our Twinkle Stars enjoy using star wands and dancing to “Twinkle, Twinkle Christmas Star.”

Learn more about Twinkle Star Dance and our live teacher certifications: https://www.twinklestardance.com/how-it-works. 

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.