As Covid-19 vaccinations start being distributed and consumer confidence grows I am anticipating we will see an increase in our dancer enrollment and ultimately participation in our annual recitals for 2021.
Recitals are not only an important revenue stream for our dance studio businesses. Recitals are also a tangible goal for dancers and teachers to work towards as well as an opportunity for dancers to feel successful. Nothing can replace the thrill of performing!
In the spring and winter of 2020 we explored “Recital Reimagined” with variations of Virtual Performances, In-studio Showcases, Outdoor Performances, Recording/Movie Viewing, and more. What were some of the types of recitals you offered in 2020?
Ultimately, I was surprised by how personal my virtual and in-studio recorded shows felt and all the positive feedback I received from my dancers, their families, and my staff. Recitals provide a valuable connection to you and your business with the dancer's family and your extended community (even virtually).
Looking ahead to Recitals this year, we are anticipating being outdoors in June/July 2021 with the possibility of a limited capacity theatre performance.
This January we are sharing Recital information with our parents and dancers which includes Recital Plans A, B, C… We are announcing our recital theme later this month through a parent Zoom announcement with catchy marketing graphics and information on a dedicated landing page on our website.
To keep dancers engaged in their classes, I am creating a “Spring Fling” mini-performance in March with dances about bugs, flowers, and rainbows. Dancers will opt into the Spring Fling mini shows and perform in the studio wearing their dress code and accessories either recorded or with a limited capacity audience pending our local guidelines.
While I have enjoyed “the great pause” and a moment to catch my breath to reflect on over 20 years in the dance studio business, I am eager to get creative and get planning for Recitals in 2021.