dance studio franchise

Spatial Awareness: Recital Readiness Series with Tiffany Henderson

Even though your preschool dancers will most likely stand in one line onstage for the recital, they need to practice getting to that position, and holding their spacing.

Spatial awareness is as important as teaching the steps in the recital dance and will continue to be crucial in their dance training as they grow up.

Here are some tips for helping them understand how to enter the stage: 

  • Use single line-marley tape rather than spots in the classroom. Be sure to use a Glow tape line onstage. 

  • In the studio, have them hold hands and walk to one side of the room. If not too dark, turn off the lights as the stage will be dim when entering.

  • Lead the dancers “onstage” holding the first dancer’s hand and walking them to their position. Hold hands and pull apart until their arms are extended. I like to tell them to have a “pretend dancer” in between each “real dancer.”

  • Have the dancers stop, let go of hands, and find their “starting position.” Dancers should practice in the same space each week in class. 

  • Turn on the studio lights and say “dancers go” then play the music. 

Most likely they will bunch up into each other the first time they practice this. Make sure to have them do it again so they can practice it the correct way.

Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

5 Struggles of Owning a Dance Studio: Keeping up with Trends

We’ve been chatting the last several weeks about the five struggles of owning and operating dance studios:

  1. Work/Life Balance 

  2. Financial Instability 

  3. Hiring and Management 

  4. Gaining Competitive Edge in Saturated Markets

  5. Keeping up with Trends 

Today I want to touch on longevity in a dance studio and keeping up with trends. Sometimes we do something in our business because it is the way our dance teacher did things or the way we have always done it.  

For example, offering Summer Sessions and Summer Camps versus running a year-round schedule. About twenty years ago, we transitioned to a year-round dance season which allows me to create one schedule that runs July 1 - June 30. 

We find most parents prefer to secure the day, time, and teacher for the whole season as well as paying $90 per month for class versus $250 for the week of camp. 

Some additional trends:  

  1. Non-transactional buying - we want to make it easy for them to register, participate, etc. 

  2. Constant changing digital marketing landscape - mobile first!

  3. Sell the experience - focus on the benefits for the dancer. 

Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

5 Struggles of Owning a Dance Studio: Gaining Competitive Edge in a Saturated Market

I’ve owned my dance studio for nearly 25 years. Business in our town and surrounding community is competitive; parents have lots of options for dance programs and children’s activities. 

I’ve discovered the key to longevity is to focus on your area of expertise and your main sources of revenue. 

My area of expertise is dance. I developed a preschool dance curriculum that balances structure and fun. I train all of my staff so I know exactly what is being taught in every class from ages 2-6. 

We don’t offer acro dance or gymnastics because that’s not my specialty. Do one thing and do it well. 

My two main sources of revenue are dance tuition and recitals. I spend the majority of my time and resources making sure my classes and shows are the best they can be. 

Each year, I take inventory and make sure there are classes for the foundation of my school offered each day at various times - Twinkle Babies 2-3, Twinkle Stars 3-4, and Twinkle Stars 4-5/5-6.  

Twenty years ago, I split my preschoolers out into smaller, shorter recitals and haven’t looked back. Parents appreciate they can be in and out in less than 45 minutes. 

As we prepare for new season registration, place your attention and energy on what you do best. You can always grow or rebuild your business and it starts with a great preschool dance program.  

Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Check back next week for my tips and tricks to Keeping up with Trends.

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

5 Struggles of Owning a Dance Studio: Hiring and Management

Congratulations! You are a Dance Studio Owner. You are now what I like to call a “Teacher of Teachers.” Your number one job is to inspire, motivate, and provide resources to your staff so that they can be successful. 

As a recovering one woman show, I do this by having the following set up in my business: 

  • Systems 

  • Annual Training 

  • Weekly Meetings

  • Office Hours  

Systems - I use Twinkle Star Dance, a video-based curriculum for my preschool and school-aged dance classes, with monthly themes, new skills progressions, and engaging class combinations.  

Annual Training - I hold annual training periods for all of my staff in January for recital choreography, in May to prepare for Summer camp and review curriculum for the new season start, as well as in September for fall curriculum updates and holiday show choreography. 

Weekly Meetings - I have a standing staff meeting every Tuesday via Zoom to cover curriculum updates, studio reminders and events, as well as tackle any questions or problems. 

Office Hours - I have set availability to meet one-on-one with my staff throughout the week. 

Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Check back next week for my tips and tricks to Gaining Competitive Edge in a Saturated Market. 

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.

5 Struggles of Owning a Dance Studio: Work/Life Balance

It’s Tuesday and I’m in the thick of March Madness in my dance studios. I’m creating and setting new choreography for our recital’s opening number; I’m taking inventory of classes and planning my new season schedule; I’m also hiring, onboarding, and training new teachers, staff members, etc. 

Not to worry, I’ve survived many a March before this one and I know this too shall pass. I look down at my to-do list and add “book flights to Cabo” for July after our last show so I have something to look forward to. 

Connecting with studio owners through the Twinkle Star Dance community, my Diamond Circle coaching clients, and Dance the Dream parade events, I find many of us struggle with the same five pain points as dance studio owners: 

  1. Work/Life Balance 

  2. Financial Instability 

  3. Hiring and Management 

  4. Gaining Competitive Edge in Saturated Markets

  5. Keeping up with Trends 

After decades of owning and operating multiple, successful locations, I have enough failures under my belt to offer some solutions. 

Work/Life Balance 

First, ask yourself, do you feel like your studio is running you or are you running your studio? If your studio is running you, I want you to do the following: 

Set Boundaries - Make a list of your non-negotiables and stick to it. When my children were young this looked like picking my kids up from school each day and not teaching Thursday evenings so we could sit down as a family for dinner. 

Full Time Job - Hold regular office hours in a designated office space. Identify your most productive times of the day and prioritize the one thing you need to accomplish each day. 

Utilize Systems and Delegate - There are so many wonderful platforms that make running a small business easier to manage today. Put systems in place, hire the right team, and manage the process. 

Community - Connect with like-minded studio owners at live events so you have people in your corner throughout the season. 

Want more insights and practical advice? Join me for a dance studio owner weekend getaway to Pinnacle Dance Conference and Retreat this July 20-21, 2024 at the Ritz-Carlton, Dove Mountain.

Check back next week for my tips and tricks to combat Financial Instability. 

Meet Tiffany Henderson 

Tiffany Henderson is an industry leader and dance business expert. Tiffany owns and operates multiple Tiffany's Dance Academy locations in Northern California. Her video-based teacher training system and curriculum, Twinkle Star Dance, is currently implemented in 300+ dance studios worldwide.